---
title: "Eater: You Wear What You Eat"
url: https://burnaze.com/article/113b47a0-c242-4a1d-b3ae-34ede0839e2a
source: "1851 Franchise"
original_url: https://1851franchise.com/eater-you-wear-what-you-eat-2707124
category: "Restaurants"
industry: "Restaurants"
published: 2018-07-12T16:11:26.000Z
modified: 2026-11-01T04:09:29.839Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6d1b507ede351db2f7ebaceb95fa46379401.jpg
---

# Eater: You Wear What You Eat

**TL;DR:** Chefs, restaurants, and brands are teaming up with luxury fashion brands to create high-quality, limited-time apparel. KFC U.S. has recently launched a fashion line, which got people excited to wear the brand like walking billboards.

*originally published in 1851 Franchise on 2018-07-12. [Read the original](https://1851franchise.com/eater-you-wear-what-you-eat-2707124).*

## Story

Branded clothing in foodservice is no longer is represented by old diner shirts and old hats that highlight your local bar. According to Eater, chefs, restaurants and brand are now teaming up with luxury fashion brands in order to create high-quality, limited time apparel in order for fans to be able to rep the brands they love.

“It’s not advertising that’s interruptive — we’re just sharing something,” says Steve Kelly, director of media and digital for KFC U.S., of the brand’s recent fashion line, noting that the collection got people excited to wear the brand like a “bunch of walking billboards.”

Much of the clothing and merchandise being designed by brands reflects millennial ironic humor such as KFC's simple "Chicken, Potatoes, Biscuits & Bacon" shirt.

The new trend allows brands to capitalize in three different silos, creating a new revenue stream, fresh publicity and creating walking billboards for your brand.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- KFC (company)
- luxury fashion partnerships (topic)
- branded clothing (topic)
- limited time apparel (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/eater-you-wear-what-you-eat-2707124). Summarized by Burnaze (https://burnaze.com/article/113b47a0-c242-4a1d-b3ae-34ede0839e2a).