---
title: "Who’s Going to Win the Holiday Shopping War? The Store With the Most Instagram-Worthy Display, That’s Who!"
url: https://burnaze.com/article/11466bff-8d8d-4783-bb14-24632b15440d
source: "1851 Franchise"
original_url: https://1851franchise.com/whos-going-to-win-the-holiday-shopping-war-the-store-with-the-most-instagram-worthy-display-thats-who-2711527
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2019-11-06T23:18:01.000Z
modified: 2026-11-01T02:31:26.857Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7726eaa5fa303bc612567f0bbcf02f3e6272.jpg
---

# Who’s Going to Win the Holiday Shopping War? The Store With the Most Instagram-Worthy Display, That’s Who!

**TL;DR:** Kohl's and Macy's are unveiling new, holiday-themed pop-up shops to compete with online stores during the holiday shopping season. The pop-up shops will feature interactive experiences, such as a photo opportunity with Vera Wang at Kohl's and a winter wonderland theme at Macy's Story locations.

*originally published in 1851 Franchise on 2019-11-06. [Read the original](https://1851franchise.com/whos-going-to-win-the-holiday-shopping-war-the-store-with-the-most-instagram-worthy-display-thats-who-2711527).*

## Story

**Lately, online shopping is all the talk—even in terms of the upcoming holiday shopping season. Last week,** **CNBC reported that digital holiday spending is set to hit a record of $143.7 billion** **this season alone. In order to even attempt to compete with online stores, brick-and-mortar ones are going to have to get pretty creative this season.**

**Luckily for them, they may have thought of just the right idea.**

**According to** **CNBC****, Kohl’s and Macy’s will unveil new, holiday-themed pop-up shops in an attempt to win the holiday shopping war. Kohl’s first-ever pop-up shop will open this coming weekend in New York. Shoppers can stroll through the store and even snap a photo with fashion designer Vera Wang on the runway, CNBC says.**

**CNBC also reported that Macy’s has turned all of its** **Story locations** **to have a holiday-focused theme, mimicking the feel of something between a winter wonderland and a cozy ski lodge.**

**Between the increased amount of online shopping and** **the six fewer days in between Thanksgiving and Christmas** **this year is** **putting the pressure on brick-and-mortar stores** **to deliver consumers something they can’t find online.**

**We’ll see how this pans out for Kohl’s and Macy’s, but seeing as you can find virtually anything online these days (even a date if you’re lonely), online shopping may just reign supreme.**

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- Macy's (company)
- online shopping (topic)
- holiday shopping (topic)
- Kohl's (company)
- CNBC (regulator)
- pop-up shops (topic)
- retail competition (topic)
- Story (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/whos-going-to-win-the-holiday-shopping-war-the-store-with-the-most-instagram-worthy-display-thats-who-2711527). Summarized by Burnaze (https://burnaze.com/article/11466bff-8d8d-4783-bb14-24632b15440d).