---
title: "Batteries Plus Signs Area Development Agreement In Phoenix"
url: https://burnaze.com/article/114b3560-0d79-44c9-8c99-92ed95292604
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240308_batteries_plus_signs_area_development_agreement_in_phoenix.html
category: "Signs"
industry: "Business Services"
segment: "Signs"
topics: ["Development & multi-unit"]
published: 2024-03-08T12:00:00.000Z
modified: 2026-11-01T22:32:41.731Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Batteries Plus Signs Area Development Agreement In Phoenix

**TL;DR:** Batteries Plus has signed an area development agreement with MarLu Investment Group to open locations in Phoenix, solidifying the brand's presence in the region. The agreement is part of Batteries Plus' growth strategy in the area.

*originally published in Franchising.com on 2024-03-08. [Read the original](https://www.franchising.com/news/20240308_batteries_plus_signs_area_development_agreement_in_phoenix.html).*

## Story

PHOENIX, Ariz. – Batteries Plus announced today a major deal for the Phoenix market. This deal solidifies the brand’s presence in the region.

At the helm of this deal is MarLu Investment Group. They have experience owning brands including Arby's, Jack in the Box, Little Caesars, and more. On top of its restaurant expertise, the group also owned 44 Sears locations, showing experience and strength in appliance and utility product catalogs.

“Batteries Plus is an ever-expanding and ever-necessary brand to have in any market. We’re excited to power Phoenix with unparalleled and proven products and services,” said Tony Lutfi, Founder and CEO of MarLu Investment Group. Joining Lufti will be his three sons and nephew—Metri, Stephen, Ramsey, and Nader— who will oversee operations of the stores.

“Following our development strategy shift last year, we’re excited to continue our growth in Phoenix,” added Joe Malmuth, Chief Development Officer of Batteries Plus.

Jon Sica, Chief Business Officer of Batteries Plus, said “Phoenix is the fifth largest city in the country and this deal gives us the potential to power devices, homes, businesses, schools, hospitals, and more in and around the market.”

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Business Services (sector)
- growth strategy (topic)
- Arby's (company)
- Phoenix (location)
- Little Caesar's (company)
- Jack in the Box (company)
- Batteries Plus (company)
- area development (topic)
- Joe Malmuth (person)
- Jon Sica (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240308_batteries_plus_signs_area_development_agreement_in_phoenix.html). Summarized by Burnaze (https://burnaze.com/article/114b3560-0d79-44c9-8c99-92ed95292604).