---
title: "Nation's Restaurant News: Church’s Chicken CMO plots new brand strategy"
url: https://burnaze.com/article/116552da-1b10-4489-9e65-b6b9cebb0ed4
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-churchs-chicken-cmo-plots-new-brand-strategy-2706704
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["People"]
published: 2018-06-04T13:08:52.000Z
modified: 2026-11-01T02:51:27.266Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9747caf28ab325a49dfa596a064cf0d82881.jpg
---

# Nation's Restaurant News: Church’s Chicken CMO plots new brand strategy

**TL;DR:** Church's Chicken CMO Hector Muñoz plans to release a new brand strategy in the fourth quarter, focusing on the franchise's heritage and culinary expertise. Muñoz previously spent six years as CMO at Popeyes Louisiana Kitchen.

*originally published in 1851 Franchise on 2018-06-04. [Read the original](https://1851franchise.com/nations-restaurant-news-churchs-chicken-cmo-plots-new-brand-strategy-2706704).*

## Story

In 2017, Hector Muñoz took over as CMO of Church's Chicken after spending six years as CMO at Popeyes Louisiana Kitchen . Muñoz plans to release a new brand strategy in the fourth quarter that focuses on highlighting the franchise's heritage.

“It’s got a lot of rich history, and a lot of these assets have been dormant for the last 10, 15, 20 years,” he said. “So it’s my job now to revitalize that, be in a position to create a story and be able to articulate that moving forward in an effort to become relevant.”

Muñoz is looking forward to promoting the brand's culinary expertise by focusing on its innovative recipes including its spicy chicken, biscuits and bone-in chicken.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Church's Texas Chicken (company)
- brand strategy (topic)
- Popeyes Louisiana Kitchen (company)
- cmo plans (topic)
- culinary expertise (topic)
- heritage focus (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-churchs-chicken-cmo-plots-new-brand-strategy-2706704). Summarized by Burnaze (https://burnaze.com/article/116552da-1b10-4489-9e65-b6b9cebb0ed4).