--- title: "How Threshold Brands Helps Finance New Franchise Owners" url: https://burnaze.com/article/118eec49-928a-4817-acbf-e77dd7575559 source: "1851 Franchise" original_url: https://1851franchise.com/how-threshold-brands-helps-finance-new-franchise-owners-2720108 category: "Home Services" industry: "Home Services" topics: ["Finance & M&A"] published: 2022-10-20T23:18:29.000Z modified: 2026-11-01T01:33:51.160Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b7e7814abcd9dd189579bd7c8a5fe4987162.jpg --- # How Threshold Brands Helps Finance New Franchise Owners **TL;DR:** Threshold Brands provides financial support to its franchisees, allowing them to start their new business venture with lower entry costs and financing options. The company offers a range of benefits, including marketing support and a dedicated team to help franchisees succeed. *originally published in 1851 Franchise on 2022-10-20. [Read the original](https://1851franchise.com/how-threshold-brands-helps-finance-new-franchise-owners-2720108).* ## Key facts - Threshold Brands offers lower entry costs - Financing options include 25% down, interest-free - Marketing costs are included in the initial investment ## Story Threshold Brands , the multi-brand franchisor behind fast-growing home service brands MaidPro , Men in Kilts , Patio Patrol , Pestmaster , USA Insulation , Plumbing Paramedics , Heating + Air Paramedics , Granite Garage Floors and Sir Grout , provides unparalleled financial support to its franchisees, allowing them to hit the ground running with their new business venture. Headquartered in Boston, Threshold Brands is led by a stacked team of well-equipped corporate experts to usher these emerging and longstanding brands into nationwide success and recognition. Understanding that a high cost of entry is likely the most significant obstacle for new business owners, the franchisor has programmed financial support into its franchise model. “Our goal is to relieve a lot of the financial burden of partnering with any of our brands,” said R. Scott Sutton , COO of Threshold Brands. “We want to work with skilled entrepreneurs who are motivated to bring our brands to the next level. We don’t want initial costs to be a dealbreaker for someone who is the right fit.” ## Financial support options The first step in providing franchise owners with financial support is establishing a lower entry cost. Compared to other franchises in the home services segment, Threshold Brands requires a substantially lower initial investment. For many, this opens the door to business ownership that otherwise wouldn’t be accessible. For financing, the franchisor recommends utilizing Benetrends Financial to cover the initial investment. As a limited-time financing offer, franchisees can pay 25% of the franchise fee and then pay the rest in 12 monthly installments, interest-free. Another benefit of partnering with Threshold Brands is that the company has options for existing business owners to convert into one of the company’s franchise brands. By converting, entrepreneurs can take advantage of Threshold Brands’ name recognition and proven operating model. “Many business owners are immensely relieved when they finally step under the Threshold Brands umbrella,” said Sutton. “The marketing support, business model and established clientele facilitate day-to-day operations. Many entrepreneurs without that support are likely to experience burnout or fail.” ## Marketing and advertising Threshold Brands understands that marketing and advertising are critical to the success of a franchise brand. With that in mind, the company programmed marketing costs into the initial investment to help drive business straight to franchisees and increase their ROI more quickly. By implementing these costs upfront, franchisees better understand the entire financial picture of operating their business and are immediately prepared to implement a proven promotional strategy. Further, the company provides a dedicated marketing team to support brands and franchisees as they generate buzz around their offerings. The team creates marketing plans and budgets catered to the needs of that specific brand, its franchisees and its associated demographics. Simply put, in the home service industry, no other franchisor offers the level of detailed, tailored financial support provided by Threshold Brands. Threshold Brands is focused on opening doors for franchisees, customers and employees to pursue their dreams. Threshold’s portfolio includes a growing number of franchised service brands, including USA Insulation®, MaidPro®, Patio Patrol, Men In Kilts®, Pestmaster ®, Sir Grout®, Plumbing Paramedics®, Heating + Air Paramedics® and Granite Garage Floors. More information about Threshold Brands and its franchising opportunities is available at . ## Entities - 1851 Franchise (publication) - Home Services (sector) - franchise ownership (topic) - Threshold Brands (company) - MaidPro (company) - franchise financing (topic) - Sir Grout (company) - Men In Kilts (company) - Pestmaster (company) - USA Insulation (company) - Heating + Air Paramedics (company) - R. Scott Sutton (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/how-threshold-brands-helps-finance-new-franchise-owners-2720108). Summarized by Burnaze (https://burnaze.com/article/118eec49-928a-4817-acbf-e77dd7575559).