---
title: "QSR Magazine: Jimboy’s Tacos Keeps it Rolling 60 Years Later"
url: https://burnaze.com/article/11d4bcc8-881f-4774-a262-e423e0ee42a8
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-jimboys-tacos-keeps-it-rolling-60-years-later-2706677
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2018-05-31T14:09:26.000Z
modified: 2026-11-01T02:51:27.266Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0e1cd55a9d09f80085f7916c4a048ac21849.jpg
---

# QSR Magazine: Jimboy’s Tacos Keeps it Rolling 60 Years Later

**TL;DR:** Jimboy's Tacos is expanding throughout southern California and testing a revamped menu. The brand is known for its signature Mexican creations, including the unofficial Taquito Burrito.

*originally published in 1851 Franchise on 2018-05-31. [Read the original](https://1851franchise.com/qsr-magazine-jimboys-tacos-keeps-it-rolling-60-years-later-2706677).*

## Story

Since 1954, Jimboy's Tacos has been serving up its signature Mexican creations in California. According to a recent article in QSR Magazine , the brand will now be expanding throughout the southern region of the state. The new location will serve as a testing zone for a revamped menu.

Jimboy's Tacos is known for the Taquito Burrito, an unofficial menu item that has gathered buzz over the years. It features three taquitos inside of a burrito and its inception can be traced back to local food bloggers.

“It’s gone viral on social media, and while the Taquito Burrito isn’t on the Jimboy’s menu, we love when our fans play with their food and find creative ways to satisfy their cravings,” said CEO Robert Andersen.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- QSR Magazine (publication)
- California (location)
- regional growth (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-jimboys-tacos-keeps-it-rolling-60-years-later-2706677). Summarized by Burnaze (https://burnaze.com/article/11d4bcc8-881f-4774-a262-e423e0ee42a8).