---
title: "Wetzel’s Pretzels Rolls into Lake Tahoe"
url: https://burnaze.com/article/11d80346-d148-4a4b-a642-90544c39283d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241227_wetzels_pretzels_rolls_into_lake_tahoe.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2024-12-27T12:00:00.000Z
modified: 2026-10-31T19:54:46.656Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Rolls into Lake Tahoe

**TL;DR:** Wetzel's Pretzels has opened a new location at The Shops at Heavenly Village in Lake Tahoe, California, led by experienced franchisee Parth Patel. This is Patel's second Wetzel's unit, following his first location in Monterey which opened in August 2024.

*originally published in Franchising.com on 2024-12-27. [Read the original](https://www.franchising.com/news/20241227_wetzels_pretzels_rolls_into_lake_tahoe.html).*

## Story

Located in the heart of the Shops at Heavenly Village, Wetzel’s Pretzels will offer signature crave-worthy snacks in the popular shopping center, providing both residents and visitors a delightful indulgence. This new location will provide shoppers with a convenient treat as they explore the bustling outlet mall. Parth Patel, an experienced franchisee, is spearheading the opening.

“Bringing a new location to The Shops at Heavenly Village is a meaningful step forward for my team, allowing us to share Wetzel’s with even more people in Lake Tahoe’s number one spot for travelers and locals alike,” said Patel. “With our convenient location in the Heavenly Village, it’s easier than ever to enjoy our signature pretzels and snacks. As a California-born brand, Wetzel’s holds a special connection to this region, and I’m proud to bring the SoCal favorite to South Lake Tahoe.”

A San Francisco Bay Area native with a decade of franchising experience, Patel has a proven track record of operating restaurants. This will be his second Wetzel’s unit, opening his first location in Monterey back in August 2024. In addition to Wetzel’s Pretzels, Patel operates six Great American Cookies and a Dairy Queen inside the Mall of America.

“We are thrilled to bring our beloved pretzels to South Lake Tahoe,” said Jon Fischer, Head of Development at Wetzel’s Pretzels.

The novel bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect. Bringing Wetzel’s to The Shops at Heavenly Village was a natural fit.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- new location (topic)
- franchisee (topic)
- Dairy Queen (company)
- Wetzel's Pretzels (company)
- Great American Cookies (company)
- Jon Fischer (person)
- Parth Patel (person)
- Mall of America (location)
- Monterey (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20241227_wetzels_pretzels_rolls_into_lake_tahoe.html). Summarized by Burnaze (https://burnaze.com/article/11d80346-d148-4a4b-a642-90544c39283d).