---
title: "Fireside Chat: Xponential's Sarah Luna on Digital Tech & B2B Partnerships"
url: https://burnaze.com/article/11e4a4a7-e871-4dcb-8fb3-9e05ea42b1ba
source: "Athletech News"
original_url: https://athletechnews.com/fireside-chat-xponential-sarah-luna-digital-tech-b2b-partnerships-video-interview/
author: "Athletech Studios"
category: "Fitness"
industry: "Fitness"
topics: ["Technology"]
published: 2024-07-17T13:00:00.000Z
modified: 2026-10-31T18:14:22.458Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Fireside Chat: Xponential's Sarah Luna on Digital Tech & B2B Partnerships

**TL;DR:** Xponential Fitness President Sarah Luna discusses the brand's goals, digital tech, and partnerships in a Fireside Chat with Athletech News Founder and CEO Edward Hertzman. Xponential's recent acquisition of Lindora and its franchise strategy are also discussed.

*By Athletech Studios, originally published in Athletech News on 2024-07-17. [Read the original](https://athletechnews.com/fireside-chat-xponential-sarah-luna-digital-tech-b2b-partnerships-video-interview/).*

## Story

In this “Fireside Chat,” video, Sarah Luna, President of Xponential Fitness, the largest global franchisor of boutique fitness and wellness brands, joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s goals and strategies.

Luna and Hertzman explore the different avenues Xponential has taken to make boutique fitness and wellness accessible to everyone, including its emphasis on digital tech, XPASS membership system and push into wellness. Xponential’s recent acquisition of Lindora and its franchise strategy are discussed as well. Watch the full interview for expert commentary on the following:

- New moves to help franchisees

- Applying tech in compelling ways

- Reaching new audiences through strategic partnerships

**Key Talking Points**:

- (0:00 – 0:33) Introductions

- (0:33 – 1:52) Xponential’s goals for 2024

- (1:52 – 4:28) Tech’s role in making Xponential stand out

- (4:28 – 7:16) Upgrading and integrating XPASS

- (7:16-10:16) What Xponential looks for in partnerships

- (10:16-12:09) Changes as the brand gets into wellness

- (12:09-15:50) Upgrading the supply chain to better help franchisees

- (15:50-16:17) Wrap-up

## Entities

- Fitness (sector)
- Athletech News (publication)
- Xponential Fitness (company)
- boutique fitness (topic)
- Lindora (company)
- wellness (topic)
- Sarah Luna (person)
- franchise strategy (topic)
- Edward Hertzman (person)
- Xponential Fitness acquisition of Lindora (deal)
- b2b partnerships (topic)
- digital tech (topic)

---
Originally reported by Athletech Studios, Athletech News (https://athletechnews.com/fireside-chat-xponential-sarah-luna-digital-tech-b2b-partnerships-video-interview/). Summarized by Burnaze (https://burnaze.com/article/11e4a4a7-e871-4dcb-8fb3-9e05ea42b1ba).