---
title: "Caring Senior Service expands its South Carolina footprint with new Myrtle Beach location"
url: https://burnaze.com/article/11febc00-d79e-49ea-a7b0-b585cd55ff31
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260128_caring_senior_service_expands_its_south_carolina_footprint_with_new_myrtle_.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Development & multi-unit"]
published: 2026-01-28T12:00:00.000Z
modified: 2026-10-31T17:14:54.287Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Caring Senior Service expands its South Carolina footprint with new Myrtle Beach location

**TL;DR:** Caring Senior Service has opened its second South Carolina office in North Myrtle Beach, expanding its footprint in the state. The new location is owned by Mike Davis, who aims to provide high-quality in-home care for seniors in the area.

*originally published in Franchising.com on 2026-01-28. [Read the original](https://www.franchising.com/news/20260128_caring_senior_service_expands_its_south_carolina_footprint_with_new_myrtle_.html).*

## Story

Caring Senior Service has announced it has opened its second South Carolina office, located at 1000 2nd Avenue in North Myrtle Beach.

Caring Senior Service of Myrtle Beach owner Mike Davis brings both a professional background in human resources and personal insights into the challenges families face when caring for aging loved ones to his new business. Seeing a chance to make a real difference in his community, Davis committed to providing high-quality in-home care for seniors.

“I want to help seniors maintain their independence while giving families peace of mind,” Davis said. “Everyone deserves the opportunity to age comfortably in their own home with compassionate, professional care. At the same time, I’m excited to create good jobs for caregivers who share that commitment to service. My goal is to build a trusted home care service that truly enriches lives and strengthens the Myrtle Beach community.”

The Myrtle Beach area continues to see significant population increases among older adults, illustrating a growing need for credible senior care services:

- Last year alone, residents age 65 and older grew by 6.3%, making it the fastest-growing metro area for seniors.

- In 2025, the senior population had increased by more than 22% since 2020, according to the U.S. Census Bureau.

- Seniors now make up more than a quarter of the region’s approximately 413,000 residents.

“Myrtle Beach is experiencing rapid growth among its senior population, which makes access to dependable in-home care more important than ever,” said Caring Senior Service founder and CEO Jeff Salter. “Mike’s professional background and people-first approach will be welcomed at this new location, and they set a strong foundation for a successful future in senior care. His understanding of family caregiving needs will play an important role in delivering reliable, personalized care that allows seniors in the area to continue living safely at home.”

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- location expansion (topic)
- Senior Care (sector)
- senior care (topic)
- in-home care (topic)
- Caring Senior Service (company)
- Myrtle Beach (location)
- Jeff Salter (person)
- Michael Davis (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260128_caring_senior_service_expands_its_south_carolina_footprint_with_new_myrtle_.html). Summarized by Burnaze (https://burnaze.com/article/11febc00-d79e-49ea-a7b0-b585cd55ff31).