---
title: "Playa Bowls Adds to Leadership Team With Appointment of Nicolle Dubose as New Chief Marketing Officer"
url: https://burnaze.com/article/121f0f95-7561-412c-9f0a-0195ff80e035
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231025_playa_bowls_adds_to_leadership_team_with_appointment_of_nicolle_dubose_as_n.html
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Emerging brands","Marketing","People"]
published: 2023-10-25T12:00:00.000Z
modified: 2026-10-31T20:29:41.328Z
image: https://images.unsplash.com/photo-1556761175-b413da4baf72?w=1600&q=80&auto=format&fit=crop
---

# Playa Bowls Adds to Leadership Team With Appointment of Nicolle Dubose as New Chief Marketing Officer

**TL;DR:** Playa Bowls has appointed Nicolle DuBose as its new Chief Marketing Officer, overseeing all marketing efforts for the brand. DuBose brings over 20 years of marketing experience in the food and beverage industry, most recently serving as Vice President and Head of Marketing for Schlotzsky's at Focus Brands.

*originally published in Franchising.com on 2023-10-25. [Read the original](https://www.franchising.com/news/20231025_playa_bowls_adds_to_leadership_team_with_appointment_of_nicolle_dubose_as_n.html).*

## Story

Belmar, NJ - Playa Bowls announced today the strategic appointment of Nicolle DuBose as Chief Marketing Officer (CMO). As CMO, DuBose will be responsible for overseeing all aspects of Playa Bowls' marketing efforts.

“DuBose has an impressive record in marketing in the franchise and restaurant industry and is a critical addition to our executive leadership team as we look to drive the brand to new heights,” said Dan Harmon, CEO of Playa Bowls. “Throughout her career, DuBose has proven to be an innovative thinker and we know she will be instrumental in elevating Playa Bowls’ presence as we look to connect with even more guests who are looking for nutritious food options. We’re delighted to add her to the Playa Bowls team.”

With more than 20 years of marketing experience in the food and beverage industry, DuBose’s strategic thinking, creativity, and results-driven approach has made her a respected figure in the field. She is well-known for her ability to develop and execute marketing strategies that resonate with consumers and drive business growth. Most recently, DuBose was the Vice President and Head of Marketing for Schlotzsky’s at Focus Brands.

Prior to that role, DuBose and led marketing efforts for additional brands under the Focus umbrella including Carvel, Cinnabon, and Moe’s Southwest Grill. DuBose succeeds Playa Bowls’ Co-Founder Abby Taylor, who will remain engaged in the business as Chief Branding Officer and continue to play a critical role in Playa Bowls’ marketing efforts.

"I am honored to join Playa Bowls as Chief Marketing Officer," said Nicolle DuBose. "I have long admired the brand's commitment to promoting healthy and active lifestyles while delivering flavorful superfruit bowls, smoothies and more. I look forward to working with the talented team at Playa Bowls."

## Entities

- Franchising.com (publication)
- executive appointment (topic)
- leadership team (topic)
- franchise industry (topic)
- Emerging (sector)
- Cinnabon (company)
- FOCUS Brands (company)
- Moe's Southwest Grill (company)
- Schlotzsky's (company)
- restaurant marketing (topic)
- Carvel (company)
- Playa Bowls (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231025_playa_bowls_adds_to_leadership_team_with_appointment_of_nicolle_dubose_as_n.html). Summarized by Burnaze (https://burnaze.com/article/121f0f95-7561-412c-9f0a-0195ff80e035).