---
title: "Chain Store Age: Exclusive Q&A: Heyday Plans for Nationwide Expansion"
url: https://burnaze.com/article/126efb10-e782-408e-a77f-89e5da39f6a8
source: "1851 Franchise"
original_url: https://1851franchise.com/chain-store-age-exclusive-qa-heyday-plans-for-nationwide-expansion-2717392
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2021-12-06T13:08:00.000Z
modified: 2026-11-01T02:12:34.992Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0ed81f5228797b16658b068ab634b02d3562.jpg
---

# Chain Store Age: Exclusive Q&A: Heyday Plans for Nationwide Expansion

**TL;DR:** Heyday Skincare plans to expand nationwide with 60 new locations, aiming to open 300 units within the next five years under franchisee ownership. The brand recently closed on a deal with Level 5 Capital to support this expansion.

*originally published in 1851 Franchise on 2021-12-06. [Read the original](https://1851franchise.com/chain-store-age-exclusive-qa-heyday-plans-for-nationwide-expansion-2717392).*

## Story

In a recent article on Chainstoreage.com, Heyday, a fast-growing skincare company, spoke about its new strategy and future growth plans. Heyday hopes to change the skincare industry by targeting millennials with educational programs and technology to modernize the facial experience.

The brand recently closed on a Level 5 Capital deal to open 60 more units across the U.S., putting Heyday on track to open its goal of 300 units within the next five years under franchisee ownership.

“This year, we learned that more people are willing to invest in taking care of themselves both physically and mentally,” said Heyday’s president of franchising, Sean Bock. “Everyone is searching for guidance on how to take care of their skin. There is a lot of noise in this space and yet there is no one leading, and objective, voice.”

Now, as it plans for national expansion, Heyday has its sights on becoming that leading voice within the skincare space.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- national expansion (topic)
- skincare industry (topic)
- franchisee ownership (topic)
- Heyday Skincare (company)
- Level 5 Capital (investor)
- Level 5 Capital investment in Heyday Skincare (deal)

---
Originally reported by 1851 Franchise (https://1851franchise.com/chain-store-age-exclusive-qa-heyday-plans-for-nationwide-expansion-2717392). Summarized by Burnaze (https://burnaze.com/article/126efb10-e782-408e-a77f-89e5da39f6a8).