---
title: "Juice It Up! Expands in San Joaquin Valley With Bakersfield Opening"
url: https://burnaze.com/article/127d3617-f6ca-4112-a90c-47ee32acd79a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240529_juice_it_up_expands_in_san_joaquin_valley_with_bakersfield_opening.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2024-05-29T12:00:00.000Z
modified: 2026-10-31T20:03:00.518Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Juice It Up! Expands in San Joaquin Valley With Bakersfield Opening

**TL;DR:** Juice It Up! has opened a new location in Bakersfield, California, increasing its San Joaquin Valley footprint to eight locations. The restaurant is owned and operated by local franchisee Morey Mirkazemi.

*originally published in Franchising.com on 2024-05-29. [Read the original](https://www.franchising.com/news/20240529_juice_it_up_expands_in_san_joaquin_valley_with_bakersfield_opening.html).*

## Story

Juice It Up! has proudly opened in Bakersfield, California, increasing the brand’s San Joaquin Valley footprint to eight locations. The restaurant is owned and operated by Bakersfield local and accomplished franchisee Morey Mirkazemi, who brings nearly 20 years of restaurant franchise experience to this partnership. Located in the Eagle Oaks Retail Center near California State University, Bakersfield, Juice It Up! is now serving its full menu of deliciously flavorful and fresh-squeezed raw juices, blended-to-order smoothies and açaí and superfruit bowls.

“Bakersfield has been my home for over 40 years, and I am confident that Juice It Up!’s fresh and affordable menu will be a welcome addition to the community, which hasn't always had easy access to better-for-you dining options,” said Mirkazemi. “Our new location is close to CSU Bakersfield and in the heart of a bustling residential area, meaning we expect to have ample options to connect with the community and nearby schools through fundraisers and more.”

Juice It Up! has a menu focused on flavor and functionality - crafted to not only taste great but support a healthy and active lifestyle. As an innovator of lesser known superfruits and functional food science, the brand dominates the food and beverage sector with a wealth of smoothie, bowl, juice and snack options.

Juice It Up!’s new Bakersfield store is located at 124 Allen Road, Suite B.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- location expansion (topic)
- franchisee (topic)
- Juice It Up! (company)
- new opening (topic)
- Bakersfield (location)
- healthy menu (topic)
- San Joaquin Valley (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240529_juice_it_up_expands_in_san_joaquin_valley_with_bakersfield_opening.html). Summarized by Burnaze (https://burnaze.com/article/127d3617-f6ca-4112-a90c-47ee32acd79a).