---
title: "GNC expands international presence with exclusive franchise agreement in Taiwan"
url: https://burnaze.com/article/128a6aba-f0b1-407b-9986-74cd3365e10d
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gnc-expands-international-presence-with-exclusive-franchise-agreement-in-taiwan
author: "Raghav Patel"
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2022-04-26T08:38:03.000Z
modified: 2026-10-31T16:11:30.011Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/04/shutterstock_1787662877-1.jpg
---

# GNC expands international presence with exclusive franchise agreement in Taiwan

**TL;DR:** GNC has signed an exclusive franchise agreement with GCE ProdigID, an affiliate of the Ting Hsin Group, to expand its presence in Taiwan. GCE ProdigID will serve as the brand's exclusive operator in the country.

*By Raghav Patel, originally published in Global Franchise on 2022-04-26. [Read the original](https://www.global-franchise.com/news/gnc-expands-international-presence-with-exclusive-franchise-agreement-in-taiwan).*

## Story

GNC, the leading health and wellness brand, has announced the signing of an exclusive franchise agreement with GCE ProdigID, an affiliate of the Ting Hsin Group. GCE ProdigID is a part of a conglomerate with significant experience in the food industry, and is therefore well-positioned to provide health and wellness solutions to the Taiwanese market.

“We are pleased to welcome GCE ProdigID as GNC’s new partner in Taiwan and look forward to supporting them as they serve consumers in Taiwan,” said Cheri Mullen, vice president, chief international officer, GNC.

“This new international franchising relationship is indicative of our growth and long-term viability as a business at a global scale. GCE ProdigID is an expert in the consumer space.”

“Their ability to understand the purchasing behaviors, product preferences and consumer needs in the market will enable great success for the GNC brand in Taiwan.”

GCE ProdigID will serve as the brand’s exclusive operator, and will be charged with growing the GNC brand across the country.

“Like GNC we share a passion for our customers and look forward to sharing innovative wellness solutions,” said Jackson Huang, chairman and CEO of GCE ProdigID.

“GNC’s scientific expertise is very impressive and makes them a unique partner in the marketplace.”

GNC has over 1,600 international locations dotted across 65 plus countries, and presence in nearly 20 countries across Asia.

## Entities

- Retail (sector)
- Global Franchise (publication)
- international expansion (topic)
- franchise agreement (topic)
- Raghav Patel (person)
- health and wellness (topic)
- GNC (company)
- Taiwan (location)
- taiwan market (topic)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/gnc-expands-international-presence-with-exclusive-franchise-agreement-in-taiwan). Summarized by Burnaze (https://burnaze.com/article/128a6aba-f0b1-407b-9986-74cd3365e10d).