---
title: "Cousins Subs® Launches ‘Catering for a Cure’ Initiative"
url: https://burnaze.com/article/12eecc93-d08e-4bc7-8070-a049a4bd73de
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210902_cousins_subs_launches_catering_for_a_cure_initiative.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2021-09-02T12:00:00.000Z
modified: 2026-11-01T02:14:03.793Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs® Launches ‘Catering for a Cure’ Initiative

**TL;DR:** Cousins Subs launches 'Catering for a Cure' initiative to benefit pediatric cancer care and research. The initiative supports the Starr Children's Fund and the Vince Lombardi Cancer Foundation.

*originally published in Franchising.com on 2021-09-02. [Read the original](https://www.franchising.com/news/20210902_cousins_subs_launches_catering_for_a_cure_initiative.html).*

## Story

“Cousins Subs is a long-time supporter of the Vince Lombardi Cancer Foundation with more than $250,000 in donations since 2015 to benefit cancer research and compassionate care in local communities across Wisconsin,” said Justin McCoy, VLCF committee chair and vice president of marketing at Cousins Subs. “We’re excited that this new initiative offers our guests an opportunity to show their support for such an important organization.”

The Starr Children’s Fund focuses solely on raising funds to support pediatric cancer care and research, which are drastically underfunded compared to other types of cancer. Only 4% of the billions of dollars spent annually on cancer care and research benefit pediatric cancer.

The Starr Children’s Fund will use the funds donated through Catering for a Cure to support their innovative research and implementation of immunotherapy treatment for better outcomes in childhood cancer.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Cousins Subs (company)
- corporate social responsibility (topic)
- Justin McCoy (person)
- cancer research (topic)
- fundraising initiative (topic)
- pediatric cancer care (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210902_cousins_subs_launches_catering_for_a_cure_initiative.html). Summarized by Burnaze (https://burnaze.com/article/12eecc93-d08e-4bc7-8070-a049a4bd73de).