---
title: "ASPIONEER: Lawn Doctor, Your Neighbourhood Lawn Care Expert"
url: https://burnaze.com/article/1318ee68-31ff-426e-9eae-d4fe9b1ba91a
source: "1851 Franchise"
original_url: https://1851franchise.com/lawndoctor/aspioneer-lawn-doctor-your-neighbourhood-lawn-care-expert-2719149
category: "Lawn & pest"
industry: "Home Services"
segment: "Lawn & pest"
published: 2022-07-18T21:16:00.000Z
modified: 2026-11-01T02:10:57.346Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/68e7ac6ce062b80327f775de1d7e4ef7235.jpg
---

# ASPIONEER: Lawn Doctor, Your Neighbourhood Lawn Care Expert

**TL;DR:** Lawn Doctor, a lawn care franchise, has grown to over 600 locations in the U.S. due to a demand for professional lawn care services. The brand focuses on superior service and advanced technology, with a marketing approach that combines digital and direct mail marketing with local ownership and ground game development.

*originally published in 1851 Franchise on 2022-07-18. [Read the original](https://1851franchise.com/lawndoctor/aspioneer-lawn-doctor-your-neighbourhood-lawn-care-expert-2719149).*

## Story

In a recent article with Aspioneer, Eric Martin, vice president of Franchise Development at Lawn Doctor, shares how Lawn Doctor became one of the industry’s fastest-growing franchises.

Lawn Doctor was built to bring superior service and advanced technology to the lawn care industry. Since its start, the brand has grown to over 600 locations in the U.S. and continues to see growth due to a demand for professional lawn care services.

“With 78 million baby boomers in the U.S., coupled with 90 million millennials and dual-income homeowners on the rise, the convenience of professional lawn care is in demand now more than ever before. The grass looks greener with each passing day for Lawn Doctor’s future,” says Martin. “We are nationally known but locally owned. Our surgical digital and direct mail marketing approach, combined with a local ownership team focus on ground game development, allows for Lawn Doctor to aggressively penetrate a market and stay top of mind with our customers.”

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- marketing strategy (topic)
- Lawn Doctor (company)
- Eric Martin (person)
- lawn care industry (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/lawndoctor/aspioneer-lawn-doctor-your-neighbourhood-lawn-care-expert-2719149). Summarized by Burnaze (https://burnaze.com/article/1318ee68-31ff-426e-9eae-d4fe9b1ba91a).