---
title: "QSR: Former Holiday Inn Exec Named CMO of Wingstop"
url: https://burnaze.com/article/1330ef0f-70df-4ce8-bc83-c809cc32b3f0
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-former-holiday-inn-exec-named-cmo-of-wingstop-2706792
category: "Restaurants"
industry: "Restaurants"
topics: ["People"]
published: 2018-06-11T16:11:26.000Z
modified: 2026-11-01T04:09:40.198Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3a0f46b5e210e295a277c3dd072b4b572291.jpg
---

# QSR: Former Holiday Inn Exec Named CMO of Wingstop

**TL;DR:** Wingstop Restaurants Inc. has appointed Maurice Cooper as its new senior vice president and chief marketing officer. Cooper will oversee the franchise's global marketing strategy and report directly to Charlie Morrison, Wingstop's CEO.

*originally published in 1851 Franchise on 2018-06-11. [Read the original](https://1851franchise.com/qsr-former-holiday-inn-exec-named-cmo-of-wingstop-2706792).*

## Story

Wingstop Restaurants Inc. has announced the appointment of Maurice Cooper as the franchise brand’s new senior vice president and chief marketing officer.

According to a press release published on qsr.com, Cooper will oversee the franchise’s global marketing strategy and report directly to Charlie Morrison, Wingstop’s CEO.

Cooper arrives at Wingstop with a wealth of consumer marketing experience, having previously worked with brands including Coca-Cola and Holiday Inn.

“Maurice has a strong track record of success as an award-winning marketer, as well as a business leader dedicated to consumer and franchisee satisfaction,” said Charlie Morrison in the release. “As we continue to rapidly expand our footprint, Maurice will have an instrumental role in building and promoting the Wingstop brand globally.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- marketing strategy (topic)
- Wingstop (company)
- Coke (company)
- qsr brand (topic)
- Charlie Morrison (person)
- cmo appointment (topic)
- executive move (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-former-holiday-inn-exec-named-cmo-of-wingstop-2706792). Summarized by Burnaze (https://burnaze.com/article/1330ef0f-70df-4ce8-bc83-c809cc32b3f0).