---
title: "Young Ones to Watch: Matthew Ericksen, Director of Sales and Operations for Griswold Home Care"
url: https://burnaze.com/article/133c5c36-59c0-47a8-90c5-5feeb322a964
source: "1851 Franchise"
original_url: https://1851franchise.com/young-ones-to-watch-matthew-ericksen-director-of-sales-and-operations-for-griswold-home-care-2716813
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Operations"]
published: 2021-10-05T16:11:00.000Z
modified: 2026-11-01T02:13:24.648Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e8c5ab5a305f493baca74ab275f910b05641.jpg
---

# Young Ones to Watch: Matthew Ericksen, Director of Sales and Operations for Griswold Home Care

**TL;DR:** Matthew Ericksen, Director of Sales and Operations for Griswold Home Care, discusses his experience in the franchising industry and his role in growing the brand. Ericksen has over three years of experience in the industry, previously leading the startup and growth of a BrightStar Care franchise location.

*originally published in 1851 Franchise on 2021-10-05. [Read the original](https://1851franchise.com/young-ones-to-watch-matthew-ericksen-director-of-sales-and-operations-for-griswold-home-care-2716813).*

## Story

Matthew Ericksen is the director of sales and operations for Griswold Home Care, the non-medical home care franchise with 168 locations nationwide. Prior to joining the brand last year, Ericksen spent more than three years as director of operations leading the startup and growth of a BrightStar Care franchise location in southeast Pennsylvania. Now, Ericksen is utilizing his franchising and health care experience to help grow the Griswold Home Care brand across the country.

“The advice I would have for someone of similar age who is just starting to get into the franchise industry is to never lose sight of what drives you to succeed and what continues to fuel your passion,” said Ericksen. “That focus is going to help you through the toughest of days, make you appreciate the successes you have and help you remain true to your passion and purpose.”

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Senior Care (sector)
- home care (topic)
- franchising industry (topic)
- BrightStar Care (company)
- Griswold Home Care (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/young-ones-to-watch-matthew-ericksen-director-of-sales-and-operations-for-griswold-home-care-2716813). Summarized by Burnaze (https://burnaze.com/article/133c5c36-59c0-47a8-90c5-5feeb322a964).