---
title: "Club Solutions Magazine: WORKOUT ANYTIME Launches Personal Training Program"
url: https://burnaze.com/article/133e4626-19b8-4eb5-b7e5-b7e32d036458
source: "1851 Franchise"
original_url: https://1851franchise.com/club-solutions-magazine-workout-anytime-launches-personal-training-program-1909
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Operations"]
published: 2015-06-23T21:16:05.000Z
modified: 2026-11-01T22:34:27.455Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc2260.jpeg
---

# Club Solutions Magazine: WORKOUT ANYTIME Launches Personal Training Program

**TL;DR:** WORKOUT ANYTIME launches a personal training program to enhance its franchise model and increase revenue. The brand has brought on fitness industry veteran Greg Maurer to lead the new program.

*originally published in 1851 Franchise on 2015-06-23. [Read the original](https://1851franchise.com/club-solutions-magazine-workout-anytime-launches-personal-training-program-1909).*

## Story

WORKOUT ANYTIME has expanded based on the simplicity of its franchise model in the booming 24-hour fitness industry, but now the brand is looking to max out the potential for franchises with a foray into personal training. The Atlanta-based brand recently brought on fitness industry veteran Greg Maurer to steer the ship of its new personal training program and work to implement it across the franchise system. Club Solutions recently caught up with Maurer to learn more about the development of the WORKOUT ANYTIME personal training model.

Maurer told Club Solutions, “We can lower the cost to the client substantially, while at the same time maintaining a high margin of profit and pay the trainers well so they can move forward with the company, and of course, at the same time, the franchise owner can reap the benefits.”WORKOUT ANYTIME is also incorporating heart rate monitoring technology into the program.“There are three components of any fitness program: frequency, intensity and duration,” Maurer told Club Solutions.

“What we have done is have the heart rate monitor as the centerpiece of our culture and programming so both the coach and the individual have a tab on the most important parameter of their fitness program, which is intensity.”Click here to read the original story.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- fitness industry (topic)
- franchise model (topic)
- revenue growth (topic)
- Workout Anytime (company)
- 24 Hour Fitness (company)
- personal training (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/club-solutions-magazine-workout-anytime-launches-personal-training-program-1909). Summarized by Burnaze (https://burnaze.com/article/133e4626-19b8-4eb5-b7e5-b7e32d036458).