---
title: "Forbes: The Value Of Establishing A Franchise Advisory Council"
url: https://burnaze.com/article/136f35b3-fc93-4f68-86f1-f911f2cadfa6
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-the-value-of-establishing-a-franchise-advisory-council-2709888
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
published: 2019-05-08T13:08:00.000Z
modified: 2026-11-01T02:14:25.585Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6d25d26923cde19da6340cd51628a7c79099.jpg
---

# Forbes: The Value Of Establishing A Franchise Advisory Council

**TL;DR:** Establishing a Franchise Advisory Council is a proven way to establish a reliable means of consistent two-way communication with franchisees, according to SMB Franchise Advisors President and CEO Steve Beagelman. Franchisees are more content with a brand when they have a council advocating on their behalf.

*originally published in 1851 Franchise on 2019-05-08. [Read the original](https://1851franchise.com/forbes-the-value-of-establishing-a-franchise-advisory-council-2709888).*

## Story

As franchise brands scale, franchisee feedback becomes crucial to keeping a system of owners happy and profitable. One proven way to establish a reliable means of consistent two-way communication with your franchisees, SMB Franchise Advisors President and CEO Steve Beagelman wrote in an article for Forbes, is to establish a Franchise Advisory Council.

"Franchisees are more content with a brand when they have a council advocating on their behalf," Beagelman writes. "And as far as the brand is concerned, that feedback can be extremely valuable. It is beneficial to hear what’s working, what isn’t and what changes may be worth exploring to remain competitive."

Done right and managed properly, an FAC can become a valuable channel for feedback and business insights – and could spark the next “Big Idea” for your brand.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Forbes (company)
- SMB Franchise Advisors (company)
- franchise advisory council (topic)
- franchisee feedback (topic)
- two-way communication (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/forbes-the-value-of-establishing-a-franchise-advisory-council-2709888). Summarized by Burnaze (https://burnaze.com/article/136f35b3-fc93-4f68-86f1-f911f2cadfa6).