---
title: "Capital Journal: Spreading its wings...National restaurant chain looking to expand to Pierre"
url: https://burnaze.com/article/138621f0-9a0f-4697-8e07-fdb48c759091
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/capital-journal-spreading-its-wingsnational-restaurant-chain-looking-to-expand-to-pierre-1762
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2015-06-05T19:14:47.000Z
modified: 2026-11-01T22:33:50.086Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc5239.jpeg
---

# Capital Journal: Spreading its wings...National restaurant chain looking to expand to Pierre

**TL;DR:** Buffalo Wings & Rings is planning to expand to the Dakotas and Pierre, South Dakota, as part of its growth strategy. The brand aims to find communities that are hubs for surrounding smaller communities, with Pierre being a good fit.

*originally published in 1851 Franchise on 2015-06-05. [Read the original](https://1851franchise.com/wingsandrings/capital-journal-spreading-its-wingsnational-restaurant-chain-looking-to-expand-to-pierre-1762).*

## Story

Buffalo Wings & Rings, based in Cincinnati, Ohio, hopes to move west and expand to the Dakotas within the next few years. Since its rebranding in 2011, business has been booming for the brand, with sales growing at an average of 13 percent each year in recent years. In his interview with Capital Journal, Philip Schram, vice president of development at Buffalo Wings & Rings, explained the brand’s franchising strategy.

“We want to be the employer of choice. That’s why we’re very careful with who we hire to be a franchisee...When you have good people, you attract good people,” he said.

In choosing franchise locations, Schram explained that Buffalo Wings & Rings aims to find communities that are hubs for surrounding smaller communities. Pierre fit that mold, and seemed like the perfect place to break new ground.“It seems [Pierre] is the right size for us,” Schram continued.

Once a new Buffalo Wings & Rings location is chosen and a franchisee is found and trained, the process includes one more year of finding a location, building the restaurant and training the staff. Click here to read the original story.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- growth strategy (topic)
- cincinnati (location)
- franchising strategy (topic)
- Dakotas (location)
- Pierre (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/capital-journal-spreading-its-wingsnational-restaurant-chain-looking-to-expand-to-pierre-1762). Summarized by Burnaze (https://burnaze.com/article/138621f0-9a0f-4697-8e07-fdb48c759091).