---
title: "Fast Casual: The Halal Guys to launch catering rewards program"
url: https://burnaze.com/article/13ac6441-f336-4d3a-8daa-9a29868052b8
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-the-halal-guys-to-launch-catering-rewards-program-2706458
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2018-05-04T22:17:27.000Z
modified: 2026-11-01T02:52:22.901Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1fc3097fdfce2659dc2985a5314bb8cb1480.jpg
---

# Fast Casual: The Halal Guys to launch catering rewards program

**TL;DR:** The Halal Guys is launching a catering rewards program, merging with its existing rewards program, allowing fans to earn points through personal or catering orders. The new program debuts on May 6th.

*originally published in 1851 Franchise on 2018-05-04. [Read the original](https://1851franchise.com/fast-casual-the-halal-guys-to-launch-catering-rewards-program-2706458).*

## Story

The Halal Guys franchise has announced a new initiative, set to debut on May 6th. According to a recent article in Fast Casual , the brand is launching a catering rewards program. This new offering will merge with the company's existing rewards program.

The brand's initial loyalty program launched in late 2016. It was an instant success, initially bringing in over 17,000 users in the span of two months. Within a year of the release, The Halal Guys integrated the program into their mobile app.

The new catering option serves as a way for the system to evolve by increasing the options for members. Now, fans will have the opportunity to earn points through both personal or catering orders. These can be redeemed for free food items or bonus cash in the member's account.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- loyalty program (topic)
- FastCasual (publication)
- rewards program (topic)
- The Halal Guys (company)
- catering rewards (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-the-halal-guys-to-launch-catering-rewards-program-2706458). Summarized by Burnaze (https://burnaze.com/article/13ac6441-f336-4d3a-8daa-9a29868052b8).