--- title: "FACE FOUNDRIÉ Builds on Record Chicago Momentum with Two New Locations" url: https://burnaze.com/article/13c2a001-6fbc-48d9-85e4-b2db1b53ef06 source: "Franchising.com" original_url: https://www.franchising.com/news/20260528_face_foundri_builds_on_record_chicago_momentum_with_two_new_locations.html category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" topics: ["Development & multi-unit"] published: 2026-05-28T12:00:00.000Z modified: 2026-10-31T16:11:10.788Z image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop --- # FACE FOUNDRIÉ Builds on Record Chicago Momentum with Two New Locations **TL;DR:** FACE FOUNDRIÉ is expanding in Chicago with two new locations, led by franchise owner Nicole Delahanty, who became the brand's first franchisee after a 25-year career in finance. The brand's growth in Chicago has been driven by client referrals and long-term retention, with a focus on consistent, results-driven skincare at an accessible price point. *originally published in Franchising.com on 2026-05-28. [Read the original](https://www.franchising.com/news/20260528_face_foundri_builds_on_record_chicago_momentum_with_two_new_locations.html).* ## Key facts - FACE FOUNDRIÉ opens 2 new locations - 5 years in Chicago - expansion driven by client referrals ## Story ## Chicago expansion plans The brand’s growth has been led by franchise owner Nicole Delahanty, a former finance executive who became FACE FOUNDRIÉ’s first franchisee after a 25-year career in risk management and investment consulting. Delahanty opened the Bucktown location during the pandemic in 2021 and the Chicagoland market serves thousands of active members. “Our Lakeview opening confirmed what we already believed: Chicago wants consistent, results-driven skincare without the spa-day price tag," said Delahanty. “La Grange is a natural extension of the loyalty we’ve built in Naperville, and River North has been on our radar for a long time. We finally found the right location in one of the city’s strongest beauty and wellness corridors.” Much of the market’s momentum has come through client referrals and long-term retention, supported by exceptionally strong staff retention across Chicagoland. Clients are able to build ongoing relationships with the same estheticians over time, creating continuity of care and more personalized and effective skincare results. At the same time, the brand’s footprint in Chicagoland has grown, allowing FACE FOUNDRIÉ to continue evolving its treatments and operations while preserving affordability. ## Business model success “Maintaining an accessible price point over five years hasn’t been accidental; it’s been engineered,” continued Delahanty. “Labor, benefits and real estate costs are all climbing, and scale is what allows us to absorb that pressure while continuing to reinvest into our protocols, teams and client experience. We’ve sharpened the menu, improved the results for our clients and protected the price. That discipline is what’s driving our growth.” The expansion also comes as FACE FOUNDRIÉ approaches a major local milestone. August 1 will mark five years since the Bucktown studio opened as the brand’s Chicago debut. Opening during the uncertainty of COVID helped shape the resilient, community-focused culture that continues to drive the business today. Beyond physical expansion, FACE FOUNDRIÉ Chicagoland is increasing its community presence this year through partnerships with events including Naperville’s Thrivefest and Chicago’s Faces of Fitness. At both events, licensed estheticians will provide personalized skin analysis using the brand’s in-clinic skin scanner technology alongside educational guidance and product recommendations designed to help consumers better understand their skin and treatment needs. “Nicole and her team have built one of the strongest markets in our system because they understand how to combine operational excellence with authentic client relationships,” said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. “What they’ve created in Chicagoland reflects where the industry is headed: high-quality skincare that feels consistent, approachable and easily integrated into people’s lives.” ## Entities - Franchising.com (publication) - franchise growth (topic) - location expansion (topic) - Beauty & Wellness (sector) - Chicago (location) - beauty and wellness (topic) - FACE FOUNDRIÉ (company) - Naperville (location) - Michele Henry (person) - La Grange (location) - River North (location) - Nicole Delahanty (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260528_face_foundri_builds_on_record_chicago_momentum_with_two_new_locations.html). Summarized by Burnaze (https://burnaze.com/article/13c2a001-6fbc-48d9-85e4-b2db1b53ef06).