---
title: "Mashable: Snapchat Vs. Facebook: Can The Underdog Get Big Enough, Fast Enough?"
url: https://burnaze.com/article/13ca3a56-fae6-4d20-af8d-bc22a49d860f
source: "1851 Franchise"
original_url: https://1851franchise.com/mashable-snapchat-vs-facebook-can-the-underdog-get-big-enough-fast-enough-7949
category: "Technology"
topics: ["Technology"]
published: 2016-11-22T16:11:01.000Z
modified: 2026-11-01T04:14:17.536Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6fdf88305ae99465a0ca3fa31d9361c54125.jpg
---

# Mashable: Snapchat Vs. Facebook: Can The Underdog Get Big Enough, Fast Enough?

**TL;DR:** Snapchat is trying to compete with Facebook as a social media platform, despite Facebook's large worth of over $340 billion. Facebook offered Snapchat $3 billion for the app in 2012, but Snapchat declined.

*originally published in 1851 Franchise on 2016-11-22. [Read the original](https://1851franchise.com/mashable-snapchat-vs-facebook-can-the-underdog-get-big-enough-fast-enough-7949).*

## Story

Facebook, now worth over $340 billion, is at the top of the largest platform ever, social media. While only a few companies, like Google, Amazon and apple have been serious rivals to Facebook, Snapchat is wanting to become part of the discussion, reports Mashable.

From similar origins, both social media platforms were created by young, relatively unknown individuals, and sparked rapid growth among a young audience.

In 2012, Facebook offered Snapchat $3 billion for the app, and Snapchat, who only had six employees at the time, said nope! Now, in 2016, Instagram (owned by Facebook) is rolling out almost identical features to those on Snapchat.

Whether Snapchat is ever to overcome Facebook is unknown at this point. But one things clear: it’s going to be really interesting to watch.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Amazon (company)
- Instagram (company)
- Google (company)
- social media (topic)
- Snapchat (company)
- competition (topic)
- Facebook acquisition of Instagram (deal)
- acquisition offer (topic)
- Facebook investment in Snapchat (deal)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mashable-snapchat-vs-facebook-can-the-underdog-get-big-enough-fast-enough-7949). Summarized by Burnaze (https://burnaze.com/article/13ca3a56-fae6-4d20-af8d-bc22a49d860f).