---
title: "Body Fit Training Celebrates Signing of Master Franchise Agreement for Scandinavia"
url: https://burnaze.com/article/13d92ddb-e9b7-4799-8b40-04668c23bfd9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240626_body_fit_training_celebrates_signing_of_master_franchise_agreement_for_scan.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Operations"]
published: 2024-06-26T12:00:00.000Z
modified: 2026-10-31T20:02:29.432Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Body Fit Training Celebrates Signing of Master Franchise Agreement for Scandinavia

**TL;DR:** Body Fit Training has signed a master franchise agreement for Scandinavia with Tage Flugeim, marking its first entry into the region. The agreement will see the opening of BFT studios in Oslo, Stockholm, and Copenhagen within 12 months.

*originally published in Franchising.com on 2024-06-26. [Read the original](https://www.franchising.com/news/20240626_body_fit_training_celebrates_signing_of_master_franchise_agreement_for_scan.html).*

## Story

The agreement has been signed with Tage Flugeim, a seasoned fitness operator who launched his own gym and brought Barry’s Bootcamp to Scandinavia 15 years ago as the first international market outside of North America.

“We are excited to expand into the thriving Scandinavian market for the first time with BFT’s group strength training and conditioning experience,” said Bob Kaufman, President of Xponential International. “Tage has proven experience growing fitness franchises in this market and we look forward to seeing consumers experience the BFT workouts.”

“BFT will be in great hands with Tage Flugeim and his team. He is a seasoned operator and has had great success developing fitness brands in Scandinavia,” said Richard Burnet, Director and CEO of BFT International.

Tage Flugeim will begin with opening a BFT studio in Oslo, Stockholm, and Copenhagen within 12 months.

“BFT checked all the boxes for me due to the quality of the workouts, the unique approach to strength training sessions, the thoughtful programming, the emphasis on people, and the inviting, inclusive atmosphere of the studios, ” said Tage Flugeim. “Scandinavians appreciate foreign fitness brands..”

## Entities

- Franchising.com (publication)
- Fitness (sector)
- fitness franchise (topic)
- master franchise agreement (topic)
- Body Fit Training (company)
- Xponential (company)
- Barry's (company)
- Bob Kaufman (person)
- Scandinavia (location)
- scandinavia expansion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240626_body_fit_training_celebrates_signing_of_master_franchise_agreement_for_scan.html). Summarized by Burnaze (https://burnaze.com/article/13d92ddb-e9b7-4799-8b40-04668c23bfd9).