---
title: "East Coast Wings + Grill Invites Guests to ‘Say Cheese’ with Limited Time Only Burger Skillet"
url: https://burnaze.com/article/13fce3fc-5632-4b31-b90d-01e58100b765
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241016_east_coast_wings__grill_invites_guests_to_say_cheese_with_limited_time_only.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2024-10-16T12:00:00.000Z
modified: 2026-10-31T20:00:41.452Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# East Coast Wings + Grill Invites Guests to ‘Say Cheese’ with Limited Time Only Burger Skillet

**TL;DR:** East Coast Wings + Grill introduced a limited-time 'Say Cheese' Burger Skillet, featuring seasoned beef patties and cheese. The dish is part of the brand's forward-thinking menu strategy, which leverages data and guest input to inform menu decisions.

*originally published in Franchising.com on 2024-10-16. [Read the original](https://www.franchising.com/news/20241016_east_coast_wings__grill_invites_guests_to_say_cheese_with_limited_time_only.html).*

## Story

This hearty dish features two seasoned quarter-pound Angus beef patties, cooked to perfection and topped with the cheese of your choice, served on a lightly toasted bun cut in half. To elevate the experience, the burger is placed on a sizzling skillet and paired with either melted beer cheese or nacho cheese for a bold, indulgent finish.

“Our new ‘Say Cheese’ Burger Skillet highlights East Coast Wings + Grill’s commitment to blending guest feedback with the latest food trends,” said Ashley Mitchell, VP of Marketing for East Coast Wings + Grill. “As we continue to evolve our menu, this fall feature captures the perfect combination of comfort food and a fun, contemporary twist that our guests crave.”

A Data-Driven Menu Philosophy

The introduction of the ‘Say Cheese’ Burger Skillet is part of ECW+G’s forward-thinking menu strategy, built on two guiding principles: leveraging data, guest input, and food costs to inform permanent menu decisions, while staying nimble enough to capitalize on emerging food trends. This flexible approach allows the brand to offer crowd-pleasing limited-time items like the ‘Say Cheese’ Burger Skillet, while maximizing supply chain efficiency and minimizing risk during times of high demand.

East Coast Wings + Grill – known for its high-quality wings available in over 50 flavors and 7 heat indexes – prides itself in offering a complete dining experience, a variety of menu items including signature burgers, flatbreads, skillets, craft beer, and exceptional hospitality. ECW+G provides a relaxed, comfortable setting perfect for family outings, catching a game, or picking up convenient carry-out options.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- qsr (topic)
- East Coast Wings + Grill (company)
- food trends (topic)
- menu strategy (topic)
- Ashley Mitchell (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241016_east_coast_wings__grill_invites_guests_to_say_cheese_with_limited_time_only.html). Summarized by Burnaze (https://burnaze.com/article/13fce3fc-5632-4b31-b90d-01e58100b765).