---
title: "TechCrunch: Instagram Launches Selfie Filters, Copying the Last Big SnapChat Feature"
url: https://burnaze.com/article/1446874b-0da2-47cf-be1f-36408d6306cc
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-instagram-launches-selfie-filters-copying-the-last-big-snapchat-feature-12218
category: "General"
published: 2017-05-16T14:09:20.000Z
modified: 2026-11-01T04:12:47.005Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2f411dd8d5eeb5f2fb04cb4996db62cc8200.jpg
---

# TechCrunch: Instagram Launches Selfie Filters, Copying the Last Big SnapChat Feature

**TL;DR:** Instagram launches selfie filters, similar to Snapchat's feature, with eight face filters available on Instagram Direct, Boomerang, and the main feed. The launch is part of Instagram's effort to become the primary social network for visual communication.

*originally published in 1851 Franchise on 2017-05-16. [Read the original](https://1851franchise.com/techcrunch-instagram-launches-selfie-filters-copying-the-last-big-snapchat-feature-12218).*

## Story

Today Instagram takes another step towards being a version of SnapChat. According to a recent TechCrunch article, Instagram Stories now includes a copycat version of augmented reality selfie filters. To start, Instagram is introducing eight face filters such as nerd glasses and a butterfly crown to users.

“There’s a lot of exciting work being done around augmented reality” said an Instagram spokesperson when asked about the app copying Snapchat. “We’ve heard from our community that they want more creative ways to share everyday moments and engage with friends. With face filters, they have more tools than ever at their fingertips, and all in one place.”

Instagram hopes to be the one social network for visual communication. Face Filters will be available on Instagram Direct, Boomerang and as images to post on the main feed.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Instagram (company)
- social media (topic)
- Snapchat (company)
- competition (topic)
- augmented reality (topic)
- selfie filters (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-instagram-launches-selfie-filters-copying-the-last-big-snapchat-feature-12218). Summarized by Burnaze (https://burnaze.com/article/1446874b-0da2-47cf-be1f-36408d6306cc).