---
title: "Fast Company: INSIDE OBAMA'S STEALTH STARTUP"
url: https://burnaze.com/article/144c65b5-a329-4932-86be-4ec1925ef6bb
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-company-inside-obamas-stealth-startup-1838
category: "General"
topics: ["Emerging brands"]
published: 2015-06-16T19:14:00.000Z
modified: 2026-11-01T04:16:09.264Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc4012.png
---

# Fast Company: INSIDE OBAMA'S STEALTH STARTUP

**TL;DR:** The Obama administration is recruiting tech talent to implement across various government agencies to streamline operations and fix bureaucratic issues. The goal is to create a more user-friendly government, which can also be applied to the world of franchising.

*originally published in 1851 Franchise on 2015-06-16. [Read the original](https://1851franchise.com/fast-company-inside-obamas-stealth-startup-1838).*

## Story

President Obama may be the most powerful man in the free world, but even he knows when to bow down to Facebook.

And Twitter. And Google. And Amazon. Actually, it’s not so much the companies Obama is looking to, it’s the men and women who make them run. According to Fast company, the president and his team have been recruiting tech talent to implement across various government agencies in an attempt to streamline operations. Sound familiar, franchisors?

Asked what appealed to him about the job by Fast Company, one techie put it quite succinctly: "I guess I just like to fix things that are broken."

If these people’s skills can be used to fix something as broken as the bureaucratic nightmare we currently call our government, just imagine what they could do in the world of franchising.

The end-goal for Obama is to create a “more user-friendly government, a more responsive government.” Franchisors should be attempting to do the same on behalf of franchisees.

Ensuring things are more user-friendly with the right tech tools makes for happier brand ambassadors. And let’s face it: Happier franchisees mean less headaches for brands.

While companies like FranConnect have dedicated themselves to helping franchise brands through new technology, franchisors should constantly be on the hunt for new ways to streamline their own operations and create a better experience for all involved, franchisees and customers alike.

## Entities

- 1851 Franchise (publication)
- General (sector)
- franchising (topic)
- Facebook (company)
- Twitter (company)
- Amazon (company)
- Google (company)
- FranConnect (company)
- Fast Company (company)
- user experience (topic)
- streamline operations (topic)
- government agencies (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-company-inside-obamas-stealth-startup-1838). Summarized by Burnaze (https://burnaze.com/article/144c65b5-a329-4932-86be-4ec1925ef6bb).