---
title: "Chattanooga’s Black Creek Real Estate Affiliates With Century 21 Real Estate To Drive Growth In Tennessee And North Georgia"
url: https://burnaze.com/article/1492eee3-b017-4de4-bc4c-c89366340b55
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200819_chattanoogas_black_creek_real_estate_affiliates_with_century_21_real_estate.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2020-08-19T12:00:00.000Z
modified: 2026-11-01T02:34:14.253Z
image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop
---

# Chattanooga’s Black Creek Real Estate Affiliates With Century 21 Real Estate To Drive Growth In Tennessee And North Georgia

**TL;DR:** Black Creek Real Estate has affiliated with Century 21 Real Estate to drive growth in Tennessee and North Georgia. The affiliation will help Black Creek leverage Century 21's global relevance to build and grow its business.

*originally published in Franchising.com on 2020-08-19. [Read the original](https://www.franchising.com/news/20200819_chattanoogas_black_creek_real_estate_affiliates_with_century_21_real_estate.html).*

## Story

“By affiliating with a brand focused on transforming the industry from transactional to experiential and perfecting the client relationship, our team will leverage that global relevance to build and grow our businesses,” said Valcarcel. “We are a company that has a reputation for quality service, and we look forward to enhancing the Century 21 brand’s 50-year legacy of being the ‘gold standard’ in real estate.”

Valcarcel and his team are a full-service residential real estate and commercial brokerage that also offers general contracting, land development and interior design services. It’s this level of going ‘above and beyond’ that helped make the affiliation such a terrific fit for both organizations.

“Barry always elevates and is known throughout Tennessee and North Georgia as a provider of extraordinary services to the luxury residential real estate market,” said Michael Miedler, president and chief executive officer of Century 21 Real Estate. “He embodies the Century 21 culture of giving 121% to accommodate the personalized needs of each client.”

Currently, Century 21 Prime South has an office in Chattanooga but Valcarcel expects more growth in the coming months and years ahead.

“The entire southeastern Tennessee market is growing, and we need to grow with it,” explained Valcarcel. “The Century 21 brand was the best choice for helping us to do just that, both with homebuyers and sellers as well as commercial clientele looking to invest in the area.”

Formed in 2012, Century 21 Prime South, located at 8504 Festival Loop, Chattanooga, is a full-service residential brokerage firm specializing in the sale and marketing of new homes and resales in emerging, established, and luxury neighborhoods throughout Tennessee and North Georgia. Century 21 Prime South is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic Century 21 brand, comprised of 11,600 independently owned and operated franchised broker offices in 83 countries and territories worldwide with more than 139,000 independent sales professionals.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- Tennessee (location)
- Century 21 Real Estate LLC (company)
- brand affiliation (topic)
- real estate growth (topic)
- North Georgia (location)
- industry transformation (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200819_chattanoogas_black_creek_real_estate_affiliates_with_century_21_real_estate.html). Summarized by Burnaze (https://burnaze.com/article/1492eee3-b017-4de4-bc4c-c89366340b55).