--- title: "Wetzel’s Pretzels and Cold Stone Creamery Announce Co-Brand Opening in Texas" url: https://burnaze.com/article/1493d7bd-2708-427a-b15f-748ac021004f source: "Franchising.com" original_url: https://www.franchising.com/news/20260618_wetzels_pretzels_and_cold_stone_creamery_announce_cobrand_opening_in_texas.html category: "Snacks & dessert" industry: "Restaurants" segment: "Snacks & dessert" topics: ["Development & multi-unit"] published: 2026-06-18T12:00:00.000Z modified: 2026-10-31T14:57:51.734Z image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop --- # Wetzel’s Pretzels and Cold Stone Creamery Announce Co-Brand Opening in Texas **TL;DR:** Wetzel's Pretzels and Cold Stone Creamery have opened a co-branded location in San Antonio, Texas, as part of Kahala Brands' co-brand strategy. The location is led by local entrepreneur Jose Delgado, who plans to continue development with additional stores in the pipeline. *originally published in Franchising.com on 2026-06-18. [Read the original](https://www.franchising.com/news/20260618_wetzels_pretzels_and_cold_stone_creamery_announce_cobrand_opening_in_texas.html).* ## Story - Franchise Opportunities - Pretzel Franchises - Wetzel's Pretzels - News & Articles June 18, 2026 // Franchising.com // SAN ANTONIO– Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is teaming up with Cold Stone Creamery to expand its footprint in San Antonio through strategic co-branded locations. Located at 7118 W Loop 1604 North, Suite 106, the new store will serve guests throughout the Alamo City. The opening reflects the continued growth of the Kahala Brands co-brand strategy, showcasing the opportunity to bring complementary concepts together under one roof. Local entrepreneur, Jose Delgado, will lead operations at the co-branded San Antonio location. Delgado is a former software engineer and has been with Cold Stone Creamery since 2022. With the addition of Wetzel’s, he looks forward to customers having the option of sweet and salty treats under one roof. He plans to continue development with additional stores in the pipeline as he grows his portfolio. “I was drawn to opening a co-brand location because of the option of bringing two brands together to serve delicious products for guests,” said Delgado. “It’s an honor to expand the co-brand model, and I look forward to serving the San Antonio community with the support of my family.” The co-brand model provides flexibility for Wetzel's Pretzels and Cold Stone Creamery franchisees, featuring an adaptable buildout design that integrates seamlessly into a variety of footprints. As Wetzel's continues to expand in non-traditional spaces, its store-within-a-store format pairs naturally with Cold Stone Creamery to maximize efficiency and enhance the guest experience. The combination also strengthens daypart performance, appealing to both snack-driven and dessert-focused occasions. Together, the brands offer franchisees a proven system and an opportunity to diversify while scaling for long-term growth. ‘We’re looking forward to twisting together Wetzel’s Pretzels and Cold Stone Creamery in San Antonio,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “Our ongoing expansion of co-brand highlights the flexibility of the concept, allowing both brands to reach even more communities nationwide. We’re confident in Jose to continue to build momentum with the San Antonio location, as it will be a hit for residents.” Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following in communities across North America through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues. For additional information about Wetzel’s franchise opportunities, visit Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to approximately 500 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Entrepreneur's Franchise 500 alongside Franchise Business Review's 2026 Top Franchises, 2026 Top Franchises for Women and Top Culture100 lists. Cold Stone Creamery® delivers the Ultimate Ice Cream Experience® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of nearly 30 fast-casual and quick-service restaurant brands with approximately 3,000 locations in 35 countries. The Cold Stone Creamery brand operates nearly 1,500 locations globally in approximately 30 countries worldwide. For more information about Cold Stone Creamery, visit www. ColdStoneCreamery.com ## Entities - Franchising.com (publication) - franchise growth (topic) - Retail (sector) - location expansion (topic) - San Antonio (location) - Wetzel's Pretzels (company) - Cold Stone Creamery (company) - Bill Phelps (person) - co branding (topic) - Kahala Brands (company) - Rick Wetzel (person) - Eric Weigel (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260618_wetzels_pretzels_and_cold_stone_creamery_announce_cobrand_opening_in_texas.html). Summarized by Burnaze (https://burnaze.com/article/1493d7bd-2708-427a-b15f-748ac021004f).