---
title: "Consumer Confidence Dips in April"
url: https://burnaze.com/article/14a756cf-2dc8-45c7-b199-cac3621c5c5f
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_confidence_dips_in_april.html
author: "M. Scott Morris"
category: "Finance"
topics: ["Finance & M&A"]
published: 2024-05-20T09:00:00.000Z
modified: 2026-10-31T20:03:07.688Z
image: https://imgs.franchising.com/art/articles/8586_plate.jpg
---

# Consumer Confidence Dips in April

**TL;DR:** Consumer confidence dipped in April, with concerns about the job market and nonessential spending, according to the Numerator Consumer Sentiment Tracker. The April Consumer Confidence Score was 56.9, down from March.

*By M. Scott Morris, originally published in Franchising.com on 2024-05-20. [Read the original](https://www.franchising.com/articles/consumer_confidence_dips_in_april.html).*

## Story

Consumer confidence was down in April. Consumers expressed concerns about the job market, nonessential spending, and their ability to make ends meet, according to the Numerator Consumer Sentiment Tracker that captures more than 6,000 responses a month and provides a comprehensive monthly view of consumer confidence, spending and saving considerations, and future financial outlook. The April Consumer Confidence Score was 56.

9 (-0.4 vs. March), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels.

The April Financial Outlook Score was 50.5 (-0.4), indicating that consumers feel neutral about their household finances.

Thinking about one year from now, 24% think their finances will be better than they are now, 52% think they'll be the same, and 23% think they'll be worse. Black consumers and Gen Z consumers are the most optimistic about their financial situations while White consumers and Boomers are the least. Here's a look at the numbers: 40% of consumers think it's very or somewhat easy to find employment in the current job market.

Meanwhile, 27% think it's somewhat or very difficult. 48% of consumers say their household's financial situation is currently good or very good (-1% vs March). However, 17% say their finances are poor or very poor (+2%).

41% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Consumers with spare cash say they're putting it in savings (36.3%) and paying down debts (32.

9%). With the warmer weather, consumers are looking to get out of the house or fix up the house; 28.9% plan to use spare cash to travel or go on vacation, and 21.

6% plan to make home repairs/improvements. To save money, consumers are using coupons and discount codes (43.7%), cooking at home (42.

9%), and shopping for items on sale (42.7%).

## Entities

- Franchising.com (publication)
- Finance (sector)
- M. Scott Morris (person)
- Numerator (company)
- job market (topic)
- consumer confidence (topic)
- financial outlook (topic)
- nonessential spending (topic)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/consumer_confidence_dips_in_april.html). Summarized by Burnaze (https://burnaze.com/article/14a756cf-2dc8-45c7-b199-cac3621c5c5f).