---
title: "Surcheros® Announces First Franchise Deal in Tennessee"
url: https://burnaze.com/article/14e8c484-a7c8-4b72-893d-410f3fb148d7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240723_surcheros_announces_first_franchise_deal_in_tennessee.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Development & multi-unit","Emerging brands"]
published: 2024-07-23T12:00:00.000Z
modified: 2026-10-31T20:02:07.763Z
image: https://images.unsplash.com/photo-1497366216548-37526070297c?w=1600&q=80&auto=format&fit=crop
---

# Surcheros® Announces First Franchise Deal in Tennessee

**TL;DR:** Surcheros has announced its first franchise deal in Tennessee, with plans to introduce the brand to the Nashville market with seven new units. The deal is with WilCo Fresh Mex, LLC, which will open the first location in October 2024.

*originally published in Franchising.com on 2024-07-23. [Read the original](https://www.franchising.com/news/20240723_surcheros_announces_first_franchise_deal_in_tennessee.html).*

## Story

Surcheros® is set to mark its official debut in Tennessee. The Fresh Mex brand has announced a significant franchise agreement with WilCo Fresh Mex, LLC. This expansion will introduce Surcheros to the Nashville market with plans for seven new units.

WilCo is slated to open the first location in October 2024 with the others to follow in the next five years. The new franchise partners, based in Tennessee, are eager to introduce the beloved brand to the thriving community.

“Development has been very exciting for Surcheros, and this is only the beginning,” said Jake Philpotts, Vice President of Business Development and Franchise Relations for Surcheros. “Our first Tennessee restaurant will be in Tanger Outlets, providing excellent exposure to a diverse range of new customers. This deal signals the strength of our brand in a new state and ensures a promising and long-lasting relationship with our new partners."

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- Tennessee (location)
- franchise deal (topic)
- Nashville (location)
- market entry (topic)
- Surcheros (company)
- Jake Philpotts (person)
- Tanger Outlets (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240723_surcheros_announces_first_franchise_deal_in_tennessee.html). Summarized by Burnaze (https://burnaze.com/article/14e8c484-a7c8-4b72-893d-410f3fb148d7).