---
title: "Doug Geoga Joins HomeWell Franchising"
url: https://burnaze.com/article/15198aaf-43c0-4fb9-ac41-0004f4b79cf6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230202_doug_geoga__joins_homewell_franchising.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Finance & M&A"]
published: 2023-02-02T12:00:00.000Z
modified: 2026-11-01T01:04:14.778Z
image: https://images.unsplash.com/photo-1560520653-9e0e4c89eb11?w=1600&q=80&auto=format&fit=crop
---

# Doug Geoga Joins HomeWell Franchising

**TL;DR:** Doug Geoga joins HomeWell Franchising's Board of Directors, bringing his franchising expertise to the company. Geoga's affiliate has also become a shareholder of HomeWell Franchising Inc.

*originally published in Franchising.com on 2023-02-02. [Read the original](https://www.franchising.com/news/20230202_doug_geoga__joins_homewell_franchising.html).*

## Story

BURKBURNETT, Texas - (BUSINESS WIRE) - January 31, 2023 - HomeWell Franchising Inc., the franchisor of HomeWell Care Services announced today that an affiliate of Doug Geoga has become a shareholder of the company, and Geoga has joined its Board of Directors. He joins HomeWell’s Board Chairman, Bruce Haase, as a key investors. Haase and Geoga previously worked together at Extended Stay America hotels, where Haase served as CEO and Geoga as Board Chairman.

“We welcome Doug Geoga’s franchising expertise and commitment to the HomeWell brand,” said Crystal Franz, CEO of HomeWell Franchising Inc. “The experience that both Bruce Haase and Doug Geoga bring will help ensure we stay on course and realize HomeWell’s full potential in the non-medical home care industry.”

Geoga comes to HomeWell with more than three decades of leadership experience in the hospitality industry, including a substantial franchising background. During his 23-year career with the Pritzker family of Chicago, he served as president of Global Hyatt Corporation and president of the Hospitality Investment Fund LLC, a private equity investment channel for the hospitality sector whose investments included U.S. Franchising Systems, Inc. Geoga also currently serves as an investor in and advisor to Atlantica International, a hotel franchisor and manager in Brazil.

In addition to his hospitality background, Geoga has also invested in and joined the boards of companies across various industries, including RV communities, substance abuse treatment and commercial real estate development.

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- Hyatt (company)
- board appointment (topic)
- HomeWell Franchising (company)
- Crystal Franz (person)
- franchising expertise (topic)
- shareholder investment (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230202_doug_geoga__joins_homewell_franchising.html). Summarized by Burnaze (https://burnaze.com/article/15198aaf-43c0-4fb9-ac41-0004f4b79cf6).