---
title: "WOWorks Partners with Olo, Streamlining Operations and Customer Experience"
url: https://burnaze.com/article/151b9ac7-f031-4d88-945c-aaf67b427d9d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230201_woworks_partners_with_olo_streamlining_operations_and_customer_experience.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology","Operations"]
published: 2023-02-01T12:00:00.000Z
modified: 2026-11-01T01:04:25.449Z
image: https://images.unsplash.com/photo-1531297484001-80022131f5a1?w=1600&q=80&auto=format&fit=crop
---

# WOWorks Partners with Olo, Streamlining Operations and Customer Experience

**TL;DR:** WOWorks partners with Olo to streamline operations and customer experience across its six brands. The partnership aims to increase third-party and digital sales in 2023 by implementing Olo's Point of Sale and digital ordering and delivery program technology.

*originally published in Franchising.com on 2023-02-01. [Read the original](https://www.franchising.com/news/20230201_woworks_partners_with_olo_streamlining_operations_and_customer_experience.html).*

## Story

In upgrading all six of its brands to the same Point of Sale and digital ordering and delivery program technology, WOWorks anticipates a more synchronized relationship between restaurants, consistency between brands, ease of day-to-day operations for franchisees, and improved guest experience. Through this partnership, WOWorks expects to see an increase in third party and digital sales in 2023.

“This partnership sets up WOWorks’ franchisees for growth by adapting to the way people ordering, and offers franchisees the ability to operate digital ordering and delivery for multiple brands under one roof,” said Kelly Roddy, CEO of WOWorks.

The Olo products WOWorks implemented are:

- **Olo Rails:** will allow the management of a single, centralized menu that is automatically pushed to third-party marketplaces?, such as DoorDash, GrubHub, Uber Eats and other Olo integrated partners. Olo provides a single interface for operators to manage all third-party orders and real-time menu and price changes. In addition, Olo Rails enables WOWorks to add unlimited, integrated virtual brands.

- **Olo Dispatch:** offers delivery directly through each WOWorks restaurant brand’s website and apps, allowing for the ownership of the relationship between brand and guest. Orders are managed via Olo’s make-time logic to ensure food is fresh and ready to hand off when couriers arrive?.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- DoorDash (company)
- customer experience (topic)
- Uber Eats (company)
- Grubhub (company)
- digital ordering (topic)
- WOWorks (company)
- Kelly Roddy (person)
- Olo (company)
- technology partnership (topic)
- streamlining operations (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230201_woworks_partners_with_olo_streamlining_operations_and_customer_experience.html). Summarized by Burnaze (https://burnaze.com/article/151b9ac7-f031-4d88-945c-aaf67b427d9d).