---
title: "Better Homes and Gardens Real Estate Gary Greene Strengthens Its Position as One of Houston’s Leading Brokerages Through Renewed Affiliation With Better Homes and Gardens® Real Estate"
url: https://burnaze.com/article/1542b407-106c-44fb-94d2-738cd4324be2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260202_better_homes_and_gardens_real_estate_gary_greene_strengthens_its_position_a.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2026-02-02T12:00:00.000Z
modified: 2026-10-31T20:09:01.742Z
image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop
---

# Better Homes and Gardens Real Estate Gary Greene Strengthens Its Position as One of Houston’s Leading Brokerages Through Renewed Affiliation With Better Homes and Gardens® Real Estate

**TL;DR:** Better Homes and Gardens Real Estate Gary Greene has renewed its affiliation with Better Homes and Gardens Real Estate, strengthening its position as one of Houston's leading brokerages. The brokerage, led by CEO Mark Woodroof, operates with a distinct value proposition centered on partnership and delivers enterprise-level technology and consumer trust.

*originally published in Franchising.com on 2026-02-02. [Read the original](https://www.franchising.com/news/20260202_better_homes_and_gardens_real_estate_gary_greene_strengthens_its_position_a.html).*

## Key facts

- Better Homes and Gardens Real Estate Gary Greene continues affiliation
- Brokerage operates with partnership value proposition
- Delivers enterprise-level technology and consumer trust

## Story

## Company background

Founded in 1963, Better Homes and Gardens Real Estate Gary Greene continues to play a central role in shaping Houston’s residential real estate landscape and is consistently ranked as one of the top brokerages in the market with closed sales across more than 5,000 transactions.

The brokerage is led by Mark Woodroof, local owner and CEO, whose leadership extends well beyond the brokerage. Woodroof currently serves as Chair of the Texas Real Estate Commission, following his appointment by Governor Greg Abbott, and has held leadership roles at the local, state, and national levels within the real estate industry. His influence and stewardship regularly place him among the most influential leaders shaping the residential real estate industry.

“Our success has always been rooted in local ownership, principled leadership, and a clear understanding that brokerages exist to serve agents, not the other way around,” said Woodroof. “Continuing our affiliation with Better Homes and Gardens® Real Estate allows us to stay true to who we are while expanding the strategic tools, technology, and scale our affiliated agents need to execute at the highest level.”

## Business strategy

Better Homes and Gardens Real Estate Gary Greene operates with a distinct value proposition centered on partnership. The brokerage functions as a strategic business advisor to its agents, offering a fully bespoke experience tailored to individual business models, goals, and growth trajectories. This includes in-house coaching, a dedicated marketing team, and proprietary technology and execution tools built specifically to allow agents to customize and scale their businesses without sacrificing autonomy.

“The Better Homes & Gardens brand is iconic because it has never stopped evolving,” said Ginger Wilcox, president of Better Homes and Gardens Real Estate. “That same mindset defines BHGRE® and Better Homes and Gardens Real Estate Gary Greene. The brokerage is recognized across the industry as a leader because they consistently redefine how real estate is delivered. This renewal is about building the next chapter of that legacy, together.

The continued affiliation with Better Homes and Gardens® Real Estate, within the Compass International Holdings family of brands, enhances its ability to deliver enterprise-level technology, insights, and consumer trust - without compromising the local ownership and leadership that have defined Gary Greene for generations.

“Gary Greene has always led through change,” said Matt Woodroof, COO Better Homes and Gardens Real Estate Gary Greene. “From market cycles to industry disruption, we’ve built a brokerage designed to adapt, lead, and endure - while never losing sight of our responsibility to the agents and communities we serve.”

## Entities

- Franchising.com (publication)
- Real Estate (sector)
- Better Homes and Gardens Real Estate LLC (company)
- real estate industry (topic)
- brokerage expansion (topic)
- Ginger Wilcox (person)
- Compass Group (company)
- partnership model (topic)
- Greg Abbott (person)
- Better Homes and Gardens Real Estate Gary Greene (company)
- Mark Woodroof (person)
- Matt Woodroof (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260202_better_homes_and_gardens_real_estate_gary_greene_strengthens_its_position_a.html). Summarized by Burnaze (https://burnaze.com/article/1542b407-106c-44fb-94d2-738cd4324be2).