---
title: "HomeWell Franchising Announces Exclusive Strategic Partnership with Trella Health"
url: https://burnaze.com/article/156838a4-8460-4248-84a0-b3b147774f05
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260729_homewell_franchising_announces_exclusive_strategic_partnership_with_trella_.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2026-07-29T12:00:00.000Z
modified: 2026-10-31T14:57:45.826Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# HomeWell Franchising Announces Exclusive Strategic Partnership with Trella Health

**TL;DR:** HomeWell Franchising announces an exclusive strategic partnership with Trella Health to provide its franchise agencies with a platform to identify growth opportunities and strengthen healthcare relationships. The partnership aims to help HomeWell agencies make more informed business development decisions and provide higher-quality care.

*originally published in Franchising.com on 2026-07-29. [Read the original](https://www.franchising.com/news/20260729_homewell_franchising_announces_exclusive_strategic_partnership_with_trella_.html).*

## Story

Through this new platform, HomeWell’s franchise agencies will be better equipped to identify growth opportunities, strengthen healthcare relationships, and make more informed business development decisions within their local markets—ultimately leading to higher-quality care.

"At HomeWell, we're committed to providing our franchise owners with innovative tools and resources that help them grow strategically while better serving their clients and referral partners," said Crystal Franz, CEO of HomeWell Franchising. "Trella Health gives them and their teams greater visibility into the care landscape surrounding their businesses, allowing for more focused outreach and meaningful relationships that support lasting growth."

As healthcare continues to evolve toward greater care coordination, accountability, decreased spending, and collaboration across settings, access to actionable insights is becoming increasingly important. Through this partnership, HomeWell agencies can better understand referral ecosystems and forge stronger relationships with care providers throughout their communities.

That market intelligence helps franchise owners identify where collaboration is most needed. HomeWell's Care Management model and Signature Programs™ provide the framework for turning those insights into stronger partnerships across the care continuum and better client outcomes.

"As healthcare becomes more collaborative across providers, care settings, and community-based services, HomeWell agencies need the ability to see where opportunities exist and engage more intentionally," said Michelle Cone, HomeWell’s SVP of Industry Engagement. “Trella helps our franchise owners better understand local provider networks and supports both stronger business development and deeper alignment with the care continuum.”

Unlike traditional business development tools, Trella Health provides claims-based intelligence that helps organizations better understand referral trends, discharge patterns, provider relationships, and opportunities for market penetration.

"We're excited to partner with HomeWell and support their vision for helping franchise owners make more informed decisions through data and market intelligence," said Jess Chew, Executive Vice President of Growth at Trella Health. "Together, we're helping agencies better understand their markets, strengthen provider relationships, and uncover opportunities that enable sustainable growth."

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- business development (topic)
- strategic partnership (topic)
- HomeWell Franchising (company)
- Crystal Franz (person)
- Michelle Cone (person)
- care coordination (topic)
- market intelligence (topic)
- Trella Health (company)
- Jess Chew (person)
- healthcare relationships (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260729_homewell_franchising_announces_exclusive_strategic_partnership_with_trella_.html). Summarized by Burnaze (https://burnaze.com/article/156838a4-8460-4248-84a0-b3b147774f05).