---
title: "YogaSix Franchisees Form Advocacy Group, See Widespread Participation"
url: https://burnaze.com/article/1579812e-9d9f-45e9-8ef3-755174770931
source: "Athletech News"
original_url: https://athletechnews.com/yogasix-franchisees-form-advocacy-group-see-widespread-participation/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2025-07-01T19:00:00.000Z
modified: 2026-10-31T17:32:37.952Z
image: https://athletechnews.com/wp-content/uploads/2024/02/yogasix-scaled-e1737568917142.webp
---

# YogaSix Franchisees Form Advocacy Group, See Widespread Participation

**TL;DR:** YogaSix franchisees have formed the Independent Association of Yoga Franchisees (IAYF) to advocate for their interests, representing over half of the brand's nearly 200 studios. The IAYF aims to collaborate with Xponential Fitness to support long-term growth and sustainability.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-07-01. [Read the original](https://athletechnews.com/yogasix-franchisees-form-advocacy-group-see-widespread-participation/).*

## Story

A new association has launched to advocate for franchisee interests across the YogaSix system, and it already represents more than half of the brand’s studios.

The Independent Association of Yoga Franchisees (IAYF), announced this month, was founded by and for studio owners to support the long-term financial health and operational success of the YogaSix community. The brand is the largest franchised yoga concept in the U.S., with nearly 200 studios nationwide. Backed by Xponential Fitness, it has recently expanded into Germany and Japan.

“Our goal is to work collaboratively with Xponential Fitness to support long-term growth and sustainability,” a representative from the IAYF Steering Committee said. “We believe that open dialogue and shared goals will benefit franchisees, the franchisor and ultimately, the YogaSix brand as a whole.”

The YogaSix corporate team is aware of the group’s formation and, according to a person familiar with the matter, supports efforts that foster collaboration among franchisees, contribute to their success and promote the brand’s mission to bring more YogaSix into people’s lives.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Xponential Fitness (company)
- Germany (location)
- Japan (location)
- YogaSix (company)
- franchisee association (topic)
- franchisor relations (topic)
- Independent Association of Yoga Franchisees (company)
- yoga franchise (topic)
- IAYF Steering Committee (company)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/yogasix-franchisees-form-advocacy-group-see-widespread-participation/). Summarized by Burnaze (https://burnaze.com/article/1579812e-9d9f-45e9-8ef3-755174770931).