---
title: "TOUS les JOURS Goes Green With the Launch of New Matcha & Green Tea Products"
url: https://burnaze.com/article/1584bb67-1c48-48e1-926a-20c35ef7cb9f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230324_tous_les_jours_goes_green_with_the_launch_of_new_matcha__green_tea_products.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2023-03-24T12:00:00.000Z
modified: 2026-11-01T01:01:15.020Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# TOUS les JOURS Goes Green With the Launch of New Matcha & Green Tea Products

**TL;DR:** TOUS les JOURS has launched a new 'Go Green!' collection featuring matcha and green tea products. The collection includes beverages, breads, and pastries such as Honey Lavender Matcha Latte and Green Tea Sesame Loaf.

*originally published in Franchising.com on 2023-03-24. [Read the original](https://www.franchising.com/news/20230324_tous_les_jours_goes_green_with_the_launch_of_new_matcha__green_tea_products.html).*

## Story

While green tea and matcha have been enjoyed in Asian households for centuries, these flavors have recently skyrocketed in popularity throughout the Western Hemisphere. Derived from the same plant, green tea and matcha have a similar flavor profile. However, green tea tends to be lighter and delicate whereas matcha is richer and more intense. The TOUS les JOURS “Go Green!” collection includes:

- **Honey Lavender Matcha Latte:** TLJ’s signature matcha latte sweetened with lavender syrup and a hint of honey. Available iced and hot.

- **Assam Milk Tea:** Rich malty milk tea with a hint of black sugar. Available iced and hot.

- **Boba (add-on):** Chewy tapioca pearl that can be added to any iced beverage.

- **Green Tea Sesame Loaf:** Soft and pillowy green tea loaf with a sprinkle of black sesame seed.

- **Mini Green Tea Buttercream Bread:** Soft and pillowy green tea bread with creamy green tea buttercream.

- **Matcha Cream Croissant:** Flaky croissant with matcha cream filling.

“Passersby are sure to be green with envy when they see our guests enjoying these delicious new menu items,” said Sue Han, Marketing Manager for TOUS les JOURS. “Matcha and green tea products have risen in popularity and demand at bakeries across the country, and TLJ is very proud to expand our product lineup so that matcha and green tea fans have more options to enjoy their favorite, trending flavors.”

## Entities

- Franchising.com (publication)
- General (sector)
- menu pricing (topic)
- product launch (topic)
- TOUS les JOURS (company)
- Sue Han (person)
- green tea trend (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230324_tous_les_jours_goes_green_with_the_launch_of_new_matcha__green_tea_products.html). Summarized by Burnaze (https://burnaze.com/article/1584bb67-1c48-48e1-926a-20c35ef7cb9f).