---
title: "Consumer Marketing News, Views, and Reviews: October 2022"
url: https://burnaze.com/article/15f74e91-76db-4b68-95f0-c4da4c2c33f8
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_october_2022.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2022-10-11T08:00:00.000Z
modified: 2026-11-01T01:09:25.454Z
image: https://imgs.franchising.com/art/articles/7103_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: October 2022

**TL;DR:** Fast food chains are raising millions to oppose California's FAST Act, while chains like Burger King and Smashburger are investing in growth and expansion. McDonald's is facing a $10 billion lawsuit from Byron Allen for not advertising on his networks.

*By Eddy Goldberg, originally published in Franchising.com on 2022-10-11. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_october_2022.html).*

## Story

Welcome back to our monthly news roundup for franchise consumer marketers. Whether Covid is finally behind us or a winter surge awaits (got your booster?), the changes it brought are here to stay and businesses will be adjusting for years to come.

If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing leaders looking to navigate the new future, please forward them our way! And now, the news… Fast Food Chains Raise Millions To Oppose California’s FAST Act National Restaurant Association Asks for Relief for EIDL Recipients 10 Restaurant Trends We’re Likely To See in 2023 Black Media Chief Byron Allen Sues McDonald’s for $10 Billion for Not Advertising on His Networks Texas Pete Hot Sauce Sued Over Product Being Made in North Carolina Burger King To Spend $400 Million in 2 Years to “Reclaim the Flame” For Fast Food Brands, Breakfast Is the Most Important Meal of the Day Chipotle To Pay $7.75 Million Over Child Labor Violations Smashburger Plans To Open 65 to 75 New Restaurants by 2024 For Hotel Brands, Recession Fears Shift from “If” to “How Deep” McD’s Former CEO Easterbrook Invests in Project Pollo, a 12-Unit Plant-Based Brand What Is the Inflationary Tipping Point for Fast Food Price Hikes?

Revisiting the “Great Rethink” by U.S.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- McDonald's (company)
- Burger King (company)
- Eddy Goldberg (person)
- Chipotle (company)
- restaurant expansion (topic)
- Smashburger (company)
- fast food trends (topic)
- california fast act (topic)
- advertising lawsuit (topic)
- child labor violations (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_october_2022.html). Summarized by Burnaze (https://burnaze.com/article/15f74e91-76db-4b68-95f0-c4da4c2c33f8).