---
title: "QSR Magazine: All-Day Breakfast, Big Macs Fuel Strong 1Q for McDonald's"
url: https://burnaze.com/article/168483f6-7ddb-4677-baaa-f554d1fa6a20
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-all-day-breakfast-big-macs-fuel-strong-1q-for-mcdonalds-11947
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Finance & M&A"]
published: 2017-04-25T15:10:00.000Z
modified: 2026-11-01T04:12:59.498Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/39e88303b5ef6e6221a4fc431d8ba7ef2336.jpg
---

# QSR Magazine: All-Day Breakfast, Big Macs Fuel Strong 1Q for McDonald's

**TL;DR:** McDonald's reported strong first-quarter results with a 1.7% increase in US sales and a 4% increase in global sales, driven by all-day breakfast and promotions. The company's efforts to build a better McDonald's are yielding meaningful results with positive comparable sales and higher global guest counts.

*originally published in 1851 Franchise on 2017-04-25. [Read the original](https://1851franchise.com/qsr-magazine-all-day-breakfast-big-macs-fuel-strong-1q-for-mcdonalds-11947).*

## Story

The fast food chain announced strong first quarter results and things are looking up. McDonald’s reported that its sales increased 1.7 percent in its U.S. market and global sales rose 4 percent. Its first quarter performance benefited from changes to its menu such as all-day breakfast and the promotion of the “Grand Mac” and “Mac Jr.”

"Our efforts to build a better McDonald's are yielding meaningful results with continued positive momentum and a strong start to 2017 that includes positive comparable sales across all segments, higher global guest counts and enhanced profitability," said McDonald's president and chief executive officer Steve Easterbrook.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- McDonald's (company)
- quarterly results (topic)
- all-day breakfast (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-all-day-breakfast-big-macs-fuel-strong-1q-for-mcdonalds-11947). Summarized by Burnaze (https://burnaze.com/article/168483f6-7ddb-4677-baaa-f554d1fa6a20).