---
title: "CNBC: IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change"
url: https://burnaze.com/article/1694c9f0-9768-4ba4-ac88-4f02244cb30a
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-ihop-grilled-by-burger-king-wendys-on-twitter-over-ihob-name-change-2706807
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2018-06-12T22:17:16.000Z
modified: 2026-11-01T02:50:54.414Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/949cea7eb895e4651b2eb1cdd68d2a3b2058.jpg
---

# CNBC: IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change

**TL;DR:** IHOP has been taking heat on Twitter after temporarily changing its name to IHOb, with other brands poking fun at the move. Burger King, Denny's, Wendy's, and Checkers & Rally's responded to the announcement on Twitter.

*originally published in 1851 Franchise on 2018-06-12. [Read the original](https://1851franchise.com/cnbc-ihop-grilled-by-burger-king-wendys-on-twitter-over-ihob-name-change-2706807).*

## Story

IHOP has been taking some heat on Twitter after temporarily changing its name to IHOb. According to a recent article in CNBC , Burger King changed its Twitter name and logo to Pancake King in response to the announcement.

The burger brand was not the only company to poke fun at IHOP's recent move. Denny's, Wendy's and Checkers & Rallys were brands that also found humor in the situation.

IHOb stands for International House of Burgers. This is a nod towards the brand's plan to add seven hamburgers to its menu.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wendy's (company)
- Burger King (company)
- Twitter (company)
- menu expansion (topic)
- Denny's (company)
- IHOP (company)
- twitter reaction (topic)
- brand name change (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-ihop-grilled-by-burger-king-wendys-on-twitter-over-ihob-name-change-2706807). Summarized by Burnaze (https://burnaze.com/article/1694c9f0-9768-4ba4-ac88-4f02244cb30a).