---
title: "Atomic Wings® Launches New $7.99 Slap Box Inspired by Founder's Family Food Truck Roots"
url: https://burnaze.com/article/1756f731-0ff4-496e-b314-42b8db44095f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260407_atomic_wings_launches_new_799_slap_box_inspired_by_founders_family_food_tru.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2026-04-07T12:00:00.000Z
modified: 2026-10-31T16:38:18.026Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Atomic Wings® Launches New $7.99 Slap Box Inspired by Founder's Family Food Truck Roots

**TL;DR:** Atomic Wings introduces the Slap Box, a meal consisting of two crispy chicken tenders served over fresh-cut fries with two signature sauces, inspired by CEO Zak Omar's family food truck roots. The limited-time offering will be available at participating locations nationwide starting April 7.

*originally published in Franchising.com on 2026-04-07. [Read the original](https://www.franchising.com/news/20260407_atomic_wings_launches_new_799_slap_box_inspired_by_founders_family_food_tru.html).*

## Story

NEW YORK, March 31, 2026 // PRNewswire // -- Atomic Wings introduces the Slap Box, a meal consisting of two crispy chicken tenders served over fresh-cut fries with two signature sauces. The limited-time offering will be available at participating locations nationwide beginning April 7.

Flare Sauce is a signature sauce developed in collaboration with Hellmann's. Inspired by the original recipe and refined with Hellmann's chefs, the sauce is prepared in-house daily and provides a tangy flavor with a hint of sweetness and a subtle kick, complementing the crispy tenders. The meal is rounded out with Awesome Aioli.

Both born in New York, Atomic Wings and Hellmann's share a commitment to quality ingredients and great taste, with a partnership rooted in a shared legacy as flavor leaders from New York.

The Slap Box is inspired by a meal Atomic Wings CEO Zak Omar grew up serving from his father's fried chicken food truck in Lower Manhattan, featuring crispy tenders served over fries with sauce, a simple combo that became a favorite among New York lunch crowds.

"My dad had one of the first fried chicken trucks in New York City, where he served a simple two-piece snack box over fries. This is really paying homage to that," said Zak Omar, CEO of Atomic Wings. "Customers today crave nostalgia. They grew up on chicken nuggets and fries, but now they want something more elevated. The Slap Box brings that same idea to life with crispy tenders, fresh-cut fries and two sauces that really deliver on flavor."

Designed with value and quality in mind, the Slap Box offers a satisfying, made-to-order meal that fits any occasion, from quick lunch breaks and game-day bites to late-night cravings. It is an easy go-to for college students, sports fans, and everyday diners alike.

Every order at Atomic Wings is made fresh, never held under heat lamps, reinforcing the brand's commitment to quality and customizable flavor.

The Slap Box will be available for a limited time at participating locations nationwide.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- Atomic Wings (company)
- Zak Omar (person)
- Hellmann's (company)
- food truck inspiration (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260407_atomic_wings_launches_new_799_slap_box_inspired_by_founders_family_food_tru.html). Summarized by Burnaze (https://burnaze.com/article/1756f731-0ff4-496e-b314-42b8db44095f).