---
title: "Pvolve, Vuori Deepen Collab with Tour, Retail Products"
url: https://burnaze.com/article/176e94a5-eb30-4a6f-a2c8-bd89281d2384
source: "Athletech News"
original_url: https://athletechnews.com/pvolve-vuori-deepen-collab-with-tour-retail-products/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
topics: ["Marketing"]
published: 2024-08-19T16:33:00.000Z
modified: 2026-10-31T17:56:07.115Z
image: https://athletechnews.com/wp-content/uploads/2024/08/VuorixPvolve_d46590ea-833d-467b-9f8e-a4aa46045ea0-e1723854800569.webp
---

# Pvolve, Vuori Deepen Collab with Tour, Retail Products

**TL;DR:** Pvolve has deepened its partnership with Vuori through a nationwide tour and Pvolve-branded Vuori products. The tour will bring 17 events across 16 Pvolve studios, offering exclusive access to Vuori's apparel and events.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-08-19. [Read the original](https://athletechnews.com/pvolve-vuori-deepen-collab-with-tour-retail-products/).*

## Story

Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour and Pvolve-branded Vuori products, which will be available in Pvolve studios later this year.

It’s the latest collaboration from the functional movement fitness brand, which counts A-lister Jennifer Aniston as a devotee, ambassador and advisor, leading franchisee interest to surge. In recent months, Pvolve has partnered with Erewhon for pop-up fitness classes and special deals, as well as activations with Sakara, HigherDose and other premium lifestyle brands.

Julie Cartwright, Pvolve’s president, says the Pvolve x Vuori North American tour kicks off Aug. 19, beginning on the East Coast at Pvolve’s Soho studio in New York City and concludes at Pvolve’s Calgary studio in Canada. Altogether, the tour will bring 17 events across 16 Pvolve studios.

“Our members will enjoy exclusive access to Vuori’s apparel and engaging events in our studios,” Cartwright said. “This collaboration unites our communities, inspiring healthy, active lives.”

While Pvolve continues to expand its studio presence (the low-impact fitness brand opened 16 studios across North America in the last year and has 40 in development), it’s continuing to churn out new workouts, one of which is designed for lower back support.

The new series, co-created by Pvolve chief physical therapist Dr. Amy Hoover and led by Pvolve chief training officer Antonietta Vicario, uses Pvolve equipment as it aims to reduce lower back pain, build strength and improve posture.

As for Vuori, Athletech News recently reviewed the activewear brand’s best-selling products and items from its upcoming collections.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- studio expansion (topic)
- PVOLVE (company)
- Julie Cartwright (person)
- partnership expansion (topic)
- fitness classes (topic)
- Jennifer Aniston (person)
- retail products (topic)
- nationwide tour (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/pvolve-vuori-deepen-collab-with-tour-retail-products/). Summarized by Burnaze (https://burnaze.com/article/176e94a5-eb30-4a6f-a2c8-bd89281d2384).