---
title: "Grasons Opens New Sarasota-Venice Location Serving Florida’s Gulf Coast"
url: https://burnaze.com/article/1796faf2-2673-4b99-bb16-806689e29a33
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260420_grasons_opens_new_sarasotavenice_location_serving_floridas_gulf_coast.html
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2026-04-20T12:00:00.000Z
modified: 2026-10-31T16:31:22.011Z
image: https://images.unsplash.com/photo-1556909114-f6e7ad7d3136?w=1600&q=80&auto=format&fit=crop
---

# Grasons Opens New Sarasota-Venice Location Serving Florida’s Gulf Coast

**TL;DR:** Grasons has opened a new location in Sarasota-Venice, Florida, owned and operated by Nicole and Jakob Gutierrez. The location provides services including estate sales, business liquidations, downsizing and relocation sales.

*originally published in Franchising.com on 2026-04-20. [Read the original](https://www.franchising.com/news/20260420_grasons_opens_new_sarasotavenice_location_serving_floridas_gulf_coast.html).*

## Story

The Sarasota-Venice location is owned and operated by Nicole and Jakob Gutierrez, a husband-and-wife team with a combined 20 years of experience in marketing and strategic partnerships across multiple industries. After relocating from New York City to Florida in 2024, the Gutierrez family established roots in their new community and pursued business ownership through a franchise model.

“Grasons stood out to us not just as a business opportunity, but a meaningful way to serve our local community,” said Nicole Gutierrez. “Estate sales often come at a time of transition, and we feel a deep responsibility to support clients with empathy, professionalism and care. Our goal is to take the burden off families while helping them move forward with confidence.”

Grasons of Sarasota-Venice provides services including estate sales, business liquidations, downsizing and relocation sales. Each project follows a structured process, from initial consultation and planning to staging, pricing, hosting the sale and post-sale reporting. The Gutierrez family plans to build a local partner network to support donations, cleanouts and other client needs.

Jakob Gutierrez focuses on operational strategy and systems, while Nicole Gutierrez leads client experience and community engagement. The two aim to combine thoughtful service with efficient execution, leveraging their backgrounds to deliver a high level of organization and transparency.

“Nicole and Jakob exemplify the heart and professionalism that define the Grasons brand,” said Brandon Ciaccio, Brand President of Grasons. “Their passion for community connection and their strong business acumen position them well to serve families across the Sarasota and Venice markets. We are excited to welcome them to the Grasons network.”

Grasons provides services in estate sales and business liquidations with care and efficiency, helping clients maximize value while reducing stress during often complex transitions.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- location expansion (topic)
- home services (topic)
- franchise model (topic)
- Grasons (company)
- Brandon Ciaccio (person)
- Nicole Gutierrez (person)
- Jakob Gutierrez (person)
- Sarasota-Venice (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260420_grasons_opens_new_sarasotavenice_location_serving_floridas_gulf_coast.html). Summarized by Burnaze (https://burnaze.com/article/1796faf2-2673-4b99-bb16-806689e29a33).