---
title: "Amici Partners Group acquires Friendly’s Restaurants"
url: https://burnaze.com/article/179bfcb3-d7b9-4a7f-91a1-11b00dbfeb36
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/amici-partners-group-acquires-friendlys-restaurants
author: "Kieran M"
category: "Restaurants"
industry: "Restaurants"
topics: ["Finance & M&A"]
published: 2021-01-19T15:40:00.000Z
modified: 2026-11-01T22:33:02.134Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Amici Partners Group acquires Friendly’s Restaurants

**TL;DR:** Amici Partners Group acquires Friendly's Restaurants, a 130-store concept, to reinvigorate the brand. The acquisition will preserve thousands of workers' jobs and keep all locations open.

*By Kieran M, originally published in Global Franchise on 2021-01-19. [Read the original](https://www.global-franchise.com/news/amici-partners-group-acquires-friendlys-restaurants).*

## Story

The acquisition will lead to the reinvigoration of the 130-store concept

The acquisition will lead to the reinvigoration of the 130-store concept.

Amici Partners Group, LLC., an investment group affiliated with BRIX Holdings which owns the likes of Red Mango Yogurt Cafe Smoothie & Juice Bar and Orange Leaf, has completed the acquisition of Friendly’s Restaurants .

Comprised of 130 corporate-owned and franchised locations across the East Coast, Friendly’s has been a local favorite for more than 80 years. The Amici group plans to keep all locations open, preserving thousands of workers’ jobs.

“The investors of Amici Partners Group, LLC have been involved with the Friendly’s Restaurant brand in many capacities over the years, not only as owners/operators and leaders in the system, but also as longtime loyal customers of this iconic brand,” said Craig Erlich, president and CEO of Amici Partners and its affiliated company BRIX Holdings, LLC.

“Based on our personal connection to the chain, strong investment capabilities, and seasoned management team, we believe we will be able to continue to reinvigorate this much-loved brand for both loyal patrons and new customers alike.”

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- acquisition (topic)
- Kieran M (person)
- James Fell (person)
- restaurant chain (topic)
- investment opportunities (topic)
- Friendly's (company)
- BRIX Holdings (company)
- Orange Leaf (company)
- Craig Erlich (person)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/amici-partners-group-acquires-friendlys-restaurants). Summarized by Burnaze (https://burnaze.com/article/179bfcb3-d7b9-4a7f-91a1-11b00dbfeb36).