---
title: "Adweek: McDonald’s Sponsored a Snapchat Bitmoji that Steals Your Coffee in Augmented Reality"
url: https://burnaze.com/article/182636ab-ff0a-4fff-bceb-3c9ffe6b055b
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-mcdonalds-sponsored-a-snapchat-bitmoji-that-steals-your-coffee-in-augmented-reality-2704977
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Marketing"]
published: 2017-12-07T18:13:01.000Z
modified: 2026-11-01T04:11:16.133Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8bd82f972ee355674567d4483ce4070d2374.jpg
---

# Adweek: McDonald’s Sponsored a Snapchat Bitmoji that Steals Your Coffee in Augmented Reality

**TL;DR:** McDonald's and Snapchat have launched a social media campaign featuring a sponsored Bitmoji that steals a cup of coffee in augmented reality to promote McCafé products. The campaign is part of McDonald's plan to be more involved with holiday marketing.

*originally published in 1851 Franchise on 2017-12-07. [Read the original](https://1851franchise.com/adweek-mcdonalds-sponsored-a-snapchat-bitmoji-that-steals-your-coffee-in-augmented-reality-2704977).*

## Story

McDonald’s and Snapchat have teamed up to launch the social media platform’s first sponsored Bitmoji. The augmented reality feature is designed to promote McCafé products by allowing users’ 3D b=Bimojis to steal a cup of coffee from them. A recent article in Adweek notes that the campaign is a part of McDonald’s plan to be more involved with holiday marketing.

In a statement cited by Adweek, McDonald’s USA Chief Marketing Officer Morgan Flatley said, “We are always looking for new and compelling ways to engage with our customers, and we’re excited to be the first to bring this approach to life with our partners at Snapchat. As augmented reality continues to present opportunities to innovate through creative, we are thrilled that people can not only express their love of our coffee, but finally give the (digital) version of themselves a delicious cup of McCafé.”

While this is Snapchat’s first sponsored Bitmoji, the app is well-versed in sponsored content. The platform has teamed up with brands like Budweiser and Warner Brothers in the past to sponsor other augmented reality experiences.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Snapchat (company)
- social media campaign (topic)
- augmented reality (topic)
- holiday marketing (topic)
- Morgan Flatley (person)
- sponsored content (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adweek-mcdonalds-sponsored-a-snapchat-bitmoji-that-steals-your-coffee-in-augmented-reality-2704977). Summarized by Burnaze (https://burnaze.com/article/182636ab-ff0a-4fff-bceb-3c9ffe6b055b).