---
title: "Fusian updates brand identity after 16 years"
url: https://burnaze.com/article/184d2a58-57a8-439e-857a-21dea71d0bcc
source: "FastCasual"
original_url: https://www.fastcasual.com/news/fusian-updated-brand-identity-in-16-years/
category: "Restaurants"
industry: "Restaurants"
published: 2026-05-07T10:00:00.000Z
modified: 2026-10-31T13:17:09.122Z
image: https://nmgprod.s3.amazonaws.com/media/file/dc/89/77df4bafb6e21f435da014e547cb/cover_image__IoLFC25C__FursionExterior.png
---

# Fusian updates brand identity after 16 years

**TL;DR:** Fusian, an Ohio-based fast-casual sushi chain, has debuted a comprehensive brand identity refresh featuring a new logo and visual assets. The update, led by Dewhaus, reinforces the company's focus on customization and ingredient quality.

*originally published in FastCasual on 2026-05-07. [Read the original](https://www.fastcasual.com/news/fusian-updated-brand-identity-in-16-years/).*

## Story

Ohio-based Fusian has introduced a refreshed brand identity, its first update since the sushi fast-casual restaurant opened in 2010. The update reinforces the Columbus, Ohio-headquartered company focus on customization and ingredient quality while creating more visual consistency.

Cincinnati-based Dewhaus led the rebranding effort.

The redesign centers on a "Flying Tiger" symbol and supporting visuals such as a curled sushi roll tail and chopsticks. The identity will be applied across packaging, menu boards, merchandise and in-store environments.

"Rebranding Fusian is about more than a new look — it's about sharpening how we show up for our guests every day," Tyson Yirak, marketing director of Fusian, said in a press release. "We've evolved the brand to better reflect the quality of our ingredients, the creativity of our menu and the convenience our customers rely on."

## Entities

- QSR (sector)
- fast casual (topic)
- FastCasual (publication)
- ohio (location)
- rebranding (topic)
- brand refresh (topic)
- Fusian (company)
- Dewhaus (company)
- Tyson Yirak (person)
- sushi chain (topic)

---
Originally reported by FastCasual (https://www.fastcasual.com/news/fusian-updated-brand-identity-in-16-years/). Summarized by Burnaze (https://burnaze.com/article/184d2a58-57a8-439e-857a-21dea71d0bcc).