---
title: "Echelon Eyes Commercial Market With 'Upgraded' Connected Fitness Products"
url: https://burnaze.com/article/18691ff2-80e5-409a-b791-71949c548083
source: "Athletech News"
original_url: https://athletechnews.com/echelon-commercial-market-connected-fitness/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2024-03-26T14:00:00.000Z
modified: 2026-10-31T18:42:40.132Z
image: https://athletechnews.com/wp-content/uploads/2024/03/StrengthPro-M-LowCableCrossover-_3_.webp
---

# Echelon Eyes Commercial Market With 'Upgraded' Connected Fitness Products

**TL;DR:** Echelon has unveiled a suite of cardio and strength equipment solutions for commercial gym and health club operators, providing immersive, connected coaching experiences. The company showcased its latest lineup at IHRSA 2024, featuring over a dozen pieces of equipment.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-03-26. [Read the original](https://athletechnews.com/echelon-commercial-market-connected-fitness/).*

## Key facts

- Echelon offers over a dozen connected fitness products
- Partners include Workout Anytime and Crunch Fitness
- Equipment features live and on-demand coach-led classes

## Story

Echelon has unveiled its next mission in fitness with a suite of cardio and strength equipment solutions so gym and health club operators can provide immersive, connected coaching experiences that take working out to the next level while increasing their bottom line.

Touting over a dozen pieces of equipment, the smart fitness equipment maker’s latest move underscores the impact of connected fitness in the modern commercial market space.

Echelon, which counts Workout Anytime, EoS Fitness, Anytime Fitness, Crunch Fitness and The Bay Club among its leading commercial partners, showcased its latest lineup at IHRSA 2024, displaying a new dimension to its existing consumer and commercial portfolios.

“Commercial gym owners and operators – whether they are an independent studio or a franchise – are constantly having to prioritize where they spend their resources,” said Lou Lentine, founder and CEO of Echelon. “We wanted an offering that allows owners to give members an upgraded, curated and tailored experience that is more accessible, personalized and motivating.”

## Commercial equipment lineup

Echelon’s latest suite of commercial equipment includes cardio favorites such as treadmills, ellipticals, bikes, recumbents, stair climbers and rowers, along with strength and cross-training hardware such as the Reflect Fitness Mirror, Strength Pro, Air Bike, Ski Machine Pull and smart digital strength machines.

In a screen-friendly world, Echelon is working to ensure that its fitness equipment delivers a studio-quality experience for users.

On Echelon cardio machines, for example, members can opt for live and on-demand coach-led classes, participate in a virtual competition with Echelon Worlds, take a scenic tour, train freestyle or simply enjoy streaming entertainment from apps such as Netflix, Hulu, YouTube TV, Disney and more, which is available through Echelon’s new proprietary FitOS software,

“Gyms are ecstatic with Echelon’s newest products and tech with advanced self-updating software,” Lentine added. “This technology gives commercial gym owners frequent updates and access to new features and advancements, ensuring a consistent and reliable machine experience while providing members with the latest gym technology.”

## Content strategy

In a recent episode of ATN’s “Fireside Chats” series, Lentine spoke about Echelon’s approach to fitness supply and design, as well as the company’s commitment to engaging users with content, whether that’s through immersive 3D worlds, trainer-led workouts or even TV shows

“Our software, I think, is the best in the industry,” Lentine said.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Workout Anytime (company)
- Anytime Fitness (company)
- Crunch Fitness (company)
- Netflix (company)
- Disney (company)
- EoS Fitness (company)
- fitness equipment (topic)
- IHRSA (company)
- connected fitness (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/echelon-commercial-market-connected-fitness/). Summarized by Burnaze (https://burnaze.com/article/18691ff2-80e5-409a-b791-71949c548083).