---
title: "Naf Naf Grill Strengthens Partnership with Love’s Travel Stops"
url: https://burnaze.com/article/18d44bb8-3b35-4d69-8911-bbb64273c83e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240529_naf_naf_grill_strengthens_partnership_with_loves_travel_stops.html
category: "Restaurants"
industry: "Restaurants"
published: 2024-05-29T12:00:00.000Z
modified: 2026-10-31T20:03:00.542Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Naf Naf Grill Strengthens Partnership with Love’s Travel Stops

**TL;DR:** Naf Naf Grill is opening new locations in Virginia, California, and Tennessee within Love's Travel Stops, strengthening its partnership with the company. The expansion marks Naf Naf's debut in California and Virginia.

*originally published in Franchising.com on 2024-05-29. [Read the original](https://www.franchising.com/news/20240529_naf_naf_grill_strengthens_partnership_with_loves_travel_stops.html).*

## Story

Naf Naf Middle Eastern Grill announces three new locations within Love’s Travel Stops in Greenville, Virginia; Barstow, California, and a Tennessee location to be announced at a later date. This strategic move further strengthens the successful partnership between the two brands.

- Naf Naf Grill, in collaboration with Love’s, inaugurated its initial travel stop opening in November 2020 in Greenup, Illinois. Since then, the authentic Middle Eastern food franchise has expanded with more locations in Illinois and Indiana.

- Feedback from travelers prompted requests for expansion to additional locations, further validating Naf Naf’s customer following.

- The addition of three new stores expands the total number of Naf Nafs at Love’s locations and also marks Naf Naf’s debut in California and Virginia.

- Through this partnership, Naf Naf has discerned a growing demand among truck drivers and other travelers for fresher, healthier, and trendier food options, particularly within the Middle Eastern cuisine category, provided in a portable, convenient manner.

"Love’s has played a pivotal role as a key partner in our growing network, extending our brand's reach to new Naf Naf fans through their travel stops," said Greg Willman, CEO of Naf Naf Grill.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- location expansion (topic)
- California (location)
- Tennessee (location)
- Virginia (location)
- partnership expansion (topic)
- Naf Naf Grill (company)
- Love's Travel Stops (company)
- convenience food (topic)
- middle eastern cuisine (topic)
- travel stops (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240529_naf_naf_grill_strengthens_partnership_with_loves_travel_stops.html). Summarized by Burnaze (https://burnaze.com/article/18d44bb8-3b35-4d69-8911-bbb64273c83e).