---
title: "Business is Booming at Wendy's Thanks to Spicy Chicken Nuggets"
url: https://burnaze.com/article/18e87366-3bfc-409a-971a-b2ae256d1bc4
source: "1851 Franchise"
original_url: https://1851franchise.com/business-is-booming-at-wendys-thanks-to-spicy-chicken-nuggets-2711281
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2019-10-11T18:13:24.000Z
modified: 2026-11-01T02:31:43.706Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0f49b21117f76b0daab6bc13ab8cf9045109.jpg
---

# Business is Booming at Wendy's Thanks to Spicy Chicken Nuggets

**TL;DR:** Wendy's same-store sales rose 4.4% in North America in the third quarter due to the re-release of spicy chicken nuggets. The company plans to spend $20 million to prepare for its breakfast introduction in the first quarter of next year.

*originally published in 1851 Franchise on 2019-10-11. [Read the original](https://1851franchise.com/business-is-booming-at-wendys-thanks-to-spicy-chicken-nuggets-2711281).*

## Story

**Thanks to** **Chance the Rapper’s plea** **for the return of the iconic spicy chicken nuggets from Wendy’s, the fast food chain re-released the popular product this past August. But, will Wendy’s make its spicy nuggets a permanent item on the menu? How could they not? Wendy’s same-store sales rose 4.4% in North America in the third quarter, according to** **Restaurant Business****.**

**“Spicy nuggets are working,” Wendy’s CEO Todd Penegor said, according to the article.**

**After** **customers began demanding** **the resurrection of the fan-favorite chicken nuggets on Twitter, Wendy’s gave in––and perhaps it was the best decision they could have made based on the resulting skyrocketing sales and stocks. Wendy’s stock increased by 2% on the morning of October 11 and is up 15% over the past year, the article states.**

**Wendy’s also plans “to spend $20 million this year to prepare for its** **breakfast introduction** **in the first quarter of next year,” according to Restaurant Business. Executives believe the fast food brand’s new breakfast line could become 10% of its sales, which would make Wendy’s a nearly $1 billion business.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Wendy's (company)
- Twitter (company)
- Restaurant Business (publication)
- sales growth (topic)
- same store sales (topic)
- Todd Penegor (person)
- breakfast introduction (topic)
- product re-release (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/business-is-booming-at-wendys-thanks-to-spicy-chicken-nuggets-2711281). Summarized by Burnaze (https://burnaze.com/article/18e87366-3bfc-409a-971a-b2ae256d1bc4).