---
title: "360clean Establishes Sponsorship of Garnet Trust for Gamecock Athletes"
url: https://burnaze.com/article/192e5e0a-4929-43f7-94fb-6bb1b80e2378
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211122_360clean_establishes_sponsorship_of_garnet_trust_for_gamecock_athletes.html
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
topics: ["Marketing"]
published: 2021-11-22T12:00:00.000Z
modified: 2026-11-01T02:12:07.795Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# 360clean Establishes Sponsorship of Garnet Trust for Gamecock Athletes

**TL;DR:** 360clean establishes a sponsorship with Garnet Trust for University of South Carolina student-athletes through name, image, and likeness deals. The sponsorship allows fans to support their favorite athletes and rewards them with access to sponsored appearances and content.

*originally published in Franchising.com on 2021-11-22. [Read the original](https://www.franchising.com/news/20211122_360clean_establishes_sponsorship_of_garnet_trust_for_gamecock_athletes.html).*

## Story

Fans of Gamecock Athletics can support their favorite athletes through crowdsource funding, helping those athletes take greater control of their sports imaging and branding efforts, while rewarding fans with access to sponsored appearances, supplemental content, podcasts, and interviews. 360clean has created an initial sponsorship with the Garnet Trust as a featured sponsor but is also in the final stages of creating an initiative that sponsors a live monthly interview with a University of South Carolina athlete.

"The world of college athletics has continued to evolve and it's a get on-board or get left behind business," said Barry Bodiford, Co-Founder and CEO of 360clean. "We have researched and followed the process of NIL over the last year and are excited to support Garnet Trust in their NIL assistance to the student athletes. Both Allison and I are graduates of the University of South Carolina, so this is an initiative that is of personal importance to us - while also allowing us to continue supporting our community in meaningful and significant ways.

We think this a great opportunity for fans and athletes to connect in a way that is beneficial and supportive of both."

## Entities

- Franchising.com (publication)
- Home Services (sector)
- sponsorship deal (topic)
- college athletics (topic)
- name image likeness (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20211122_360clean_establishes_sponsorship_of_garnet_trust_for_gamecock_athletes.html). Summarized by Burnaze (https://burnaze.com/article/192e5e0a-4929-43f7-94fb-6bb1b80e2378).